Television

Come and showcase your Josh & Hosh skills to become 'Malhar ka Atom' at St. Xavier's College's annual festival

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/22/malhar13.jpg?itok=RE--QOgT

Mumbai: Till date you've tried to woo a girl with your macho skills… now prove to her that you have the perfect combination of 'Brain and Brawn'. Pepsi Atom's exciting contest at Malhar, St. Xavier's annual youth festival gives you that opportunity to display your strength of mind as well as body. The contest also invites you to come up with ways to charm a girl of your dreams. Through this activation at the much talked about fest, Pepsi Atom is looking out for the perfect ‘Malhar ka Atom’.

To participate, just rush to the St. Xavier’s College and catch hold of the Pepsi Atom team. Post registration, participants will be tested on two categories to qualify for the ‘Knock out Session’- Josh via a physical test & Hosh via a riddle. Each ‘Knock out Session’ will comprise of three rounds – physical, mental & a creative challenge of coming up with ways to charm a girl. Three winners on August 16 & August 17 will emerge from these sessions respectively who will be awarded with Aviators sunglasses. These six winners will then compete against each other on the evening of August 17 to emerge as the mega winner of the ‘Malhar ka Atom’ contest and win the grand prize, a smart phone.

Speaking about the latest activation, Homi Battiwalla, Senior Director – Marketing (Colas, Juices & Hydration), PepsiCo India, said “Pepsi Atom stands for the ‘Piyo Josh Mein Jiyo Hosh Mein’ attitude. Through our latest activation at, Malhar, we aim to encourage youth to display their strength of mind as well as body”.

Malhar, is one of the largest inter-college youth festivals in Mumbai, hosted annually by the students of St. Xavier's College. The fest includes events, cultural contests in literary, performing arts and fine arts categories, along with a number of workshops on different themes.

Follow our twitter handle @PepsiAtom and go to youtube.com/PepsiAtom for interesting Pepsi Atom videos

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/01/bb.jpg?itok=aLCqkKDn
Bigg Boss ropes in 15 sponsors for this season

MUMBAI:  Bigg Boss is back after tasting a remarkable and groundbreaking success last season and is all set to give 2020 jawab with power-packed entertainment and unlimited drama. With less than a week left for the show to hit the television screens, Colors has attracted some of the leading brands...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/01/colors.jpg?itok=04CG8jvE
BARC week 38: Colors secures third spot in urban market & pay platform

MUMBAI: Colors has made a comeback in the list of top three channels on pay platform and urban market and has replaced Zee TV to be on the third spot in week 38, (Saturday, 19 September 2020 to Friday 25 September 2020) of Broadcast Audience Research Council of India (BARC) data.  Dangal has...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/01/barc.jpg?itok=NntRNA1U
BARC week 38: Dettol Antiseptic Liquid continues to be the top brand

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 19 September to 25 September 2020. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/01/ipl.jpg?itok=3u8136_i
IPL clocks 269 million viewers in opening week: BARC-Nielsen

NEW DELHI: Dream 11 IPL has started with a bang as the much awaited tournament clocked over 269 million viewers in its opening week, as per the BARC Nielsen data. The tournament clocked over 60.6 billion viewing minutes across seven matches and 21 channels. The viewership, this year, was higher...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/01/zee_0.jpg?itok=yXjzQtIB
Zee Entertainment launches its first lifestyle channel, Zee Zest

MUMBAI: Zee Entertainment Enterprise Ltd (Zeel) launched its first lifestyle channel – Zee Zest, where one can unlimit life through its varied and comprehensive line-up of shows. The channel which has started from will present content that will be a perfect encapsulation of food, travel, lifestyle...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/01/zee.jpg?itok=fggm_zL-
ZEE Biskope culminates Kamariya Kare Hip Hop with resounding success; to announce winners on Oct 4

On the occasion of Dance Day (September 19), ZEE Biskope presented fans with a unique dancing treat in the form of its recently-curated engagement drive – Kamariya Kare Hip Hop. Taking the channel experience far beyond the realm of their blockbuster movies, the initiative, a category first, reached...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/01/nippon.jpg?itok=sh7oyqiO
Nippon TV elevates two executives, announces growth plan

MUMBAI: Currently ranked as the number one commercial TV broadcaster in Japan and having had significant global success since launching its International Business Division (IBD) in 2014, Nippon Television Network Corporation (Nippon TV), Japan’s leading multiplatform entertainment powerhouse,...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/30/barc.jpg?itok=jysEwKNW
Non-Hindi channels continue to dominate top 10 pay channels across genres

BENGALURU: As the progress in the Sushant Singh Rajput case seemingly tapered off, the news genre lost some of its sheen in terms of weekly impressions in Week 37 of 2020 (Saturday 12 Sep 2020 to Friday 18 Sep 2020, week or period under review). Broadcast Audience Research Council of India (BARC)...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required