Summit: Dscoop Latex Summit, Shanghai

MUMBAI: Dscoop Latex Summit was hosted in Shanghai as a part of the Annual Shanghai International Ad & Sign Expo which specifically focused on the Sign and Display segment.

The platform was an opportunity for Regional Print Service Providers (PSP's) to learn about- Brands, Emerging Trends in Consumer and Shoppers Space, Trends of World Wide Print and Decoration market, Perspective and Strategies on Employing Powerful Sign & Display and also how to support this eco- system better in Asia Pacific.

Mohit Sharma, Associate Vice President, TracyLocke made a presentation and spoke on 'Emerging Shopper Trends which Re-Define the Retail Landscapes'. To summarise his presentation:-
- How On-Line is impacting the Brick and Mortar Space and new era of Consumerism and Shopper phenomenon are pushing the brands and retailers to the edge. 

-How Retail is in the middle of flux and living in defining moments.
- The emergence of new economies and how this new global power equation is shaping the shopper mind space in South West Asia.

- The challenges Brands, Retailers and Marketers are facing to make the experience and brand more relevant and how the strategic alliances and partnerships are effecting the position of the brand.
- Co-Creation, Content and Collaboration are the 3 pillars of Retail Engagement and powerful enough to craft new brand stories. 
- Shoppers and Consumers due to digital transparency are getting more sensitive to Eco Sensitive and thus Eco Friendly solutions are becoming imperative for stakeholders ay every point.
- Optimization is not only required for business survivals and competitive edge but accountability taken by shoppers and consumers from the brands. The new generation of Brands and Shopper experience will be laid on the cool quotient which is not style but being green and optimal.

He also showcased a few case studies which brought out the aspect on how to create relevance of brands through using technologies, substrates and products at the Retail Landscapes and creating impactful and powerful experiences

Commenting on Mohit's session at Summit Martin Carballo, Director & GM, Sign & Display, Asia Pacific & Japan, HP, said, "Influencers like you are indeed needed to drive this industry transformation for the sake of the print service providers' business".

Commenting on the experience Mohit Sharma, AVP TracyLocke said, "It was an eye opening and fantastic exposure. A must for the Retail Consultants. HP as a market leader has created a platform on which Print Service Providers, HP and other service providers come together on regional level and discuss the "Emerging Trends" in the Industry and in the flux of events "How Maximize on Opportunities.

Such events provide exposure to various facets of the Industry and gives immense in-depth knowledge of various domains and appraise on the importance of Collaboration. In my various discussions I have made a point that three emerging consumer trends which are impacting and re-defining the retail landscapes and thus creating a flux for the Brands, Marketers and Intermediaries and thus giving rise to new set of opportunities and challenges are - Happiness, Health and Humanity.

Dscoop Seminars
These Dscoop seminars which HP supports are part of an ongoing series of educational efforts on the power and impact of innovative digital print.

(Dscoop (Digital Solutions Cooperative) (global community of graphic arts business owners and technical professionals who use HP Indigo and Scitex equipment) is focused on educating and connecting its members with each other and with HP to improve members' business growth, efficiency and profitability.)

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