Television

NDTV Good Times brings Yogasutra DVDs in collaboration with Saregama

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MUMBAI: Did you know that any movement, even blinking your eyes, requires the coordinated activity of several different muscles? NDTV Good Times’ first health and fitness show – Yogasutra is now available in a DVD format, to reveal many more secrets of the ancient discipline of yoga. Launched in collaboration with Saregama, one of the biggest Indian music companies in the country, the DVD is designed as a visual treat so that the discipline sits easy on the eyes and works as the perfect inspiration to better health.

Yogasutra showcases the art and science of yoga in all its beauty and strength and introduces its nuances, up close and personal. The DVD features short episodes of different practices pertaining to specific needs of the body, helping you align your physical, mental, and spiritual senses in perfect harmony.

The series is presented by Samara Chopra, a student, practitioner and teacher of yoga who has been practicing the art since the tender age of 13. Samara firmly believes that yoga is a part of basic human existance, a way of being and a journey to discover your true self.

Talking about the concept and thought behind launching the DVD Smeeta Chakrabarti, Chief Executive Officer, NDTV Lifestyle said, “As the pioneer in our domain, our endeavour is to constantly innovate and connect with our audiences. We recently launched our first show merchandise – Highway on My Plate Diary and now we are collaborating with Saregama to launch the Yogasutra DVD, an extension to the brand’s philosophy of living the good times.”

Talking about the initiative, Atul Seth, VP –Development (International & New Business ), NDTV Lifestyle Limited said, “In its five years of existence, NDTV Good Times has acquired a large fan following. With the launch of this DVD, we aim to extend our brand beyond the show and reach a larger section of our target audience. Considering the show is about Yoga we have used the visual media [ DVDs ] so that the viewers can follow the exercise and do them when they feel like. The initial pack has the first 3 episodes and we shall be releasing more additions as we move along.”

Talking about the show DVD and collaboration with NDTV Good Times, Mr. Adarsh Gupta. Sr. V.P – Music, Saregama said,“We are proud to be associated with India’s premier lifestyle channel for their pathbreaking programing initiative with Yogasutra. Besides being an extremely effective work out Yogasutra was one of the most beautifully presented and esthetically packaged TV show in the history of Indian TV Programing. We believe this DVD will find a place as a permanent seller in Saregama’s vast catalogue.”

Priced at Rs.299/-, the Yogasutra DVD is now available at all leading music stores across metros.

Adopt yoga as an extension to your lifestyle, a pursuit to self-discovery, wisdom and freedom of spirit; open your world to a novel experience of a healthy body, clear mind and tranquil spirit with the Yogasutra DVD.

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