Regulators

TV witnesses highest ad volumes since 2015

According to BARC, the festive season and big ticket properties have led to this growth.

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MUMBAI: Week 43 of Broadcast Audience Research Council of India (BARC) data has witnessed the highest ever ad volumes on television since week 16 in 2015.

It also highlighted that 38,705,978 million seconds is the highest ever ad volume since week 16 (2015) on television in week 43.

According to BARC, the festive season and big ticket properties have led to this growth. It further mentioned that ad volumes are also returning to normal (compared to week 43 2018):

*Ad Volume in Million secs

The report states that growth in week 43 is over second highest week: 2.1 per cent. Whereas the growth in week 43 is over third highest week: 5.7 per cent.

In week 43 of BARC India rating, the top ten advertisers are Hindustan Unilever, Reckitt Benkiser, ITC, Godrej Consumer Products, Wipro, Ponds India, Colgate Palmolive India, Amazon Online India, Cadburys India, and Brooke Bond Lipton India.

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