Regulators

TV channels cite logistical challenges in broadcast for the disabled

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/02/23/closed_0.jpg?itok=HbPtW_Tq

NEW DELHI: A debate on broadcasting for persons with disabilities (PWDs) has thrown up more questions than solutions. TV channels have stated that though desirable, the process is expensive and challenging, for instance, in case of live events and that before setting guidelines for private broadcasters, pubcaster Doordarshan should lead by setting an example.

Pointing out that content to be made accessible to PWDs is viewed by the masses as well, which itself increases backend work, the Indian Broadcasting Foundation (IBF) has said in a country such as India, where varied languages, dialects and language-scripts prevail, broadcasting for specially abled people is challenging.

“There should be synergies between capacity building for equipment manufacturers, distributors/re-distributors (DPOs) as well as broadcasters who are working with the Ministry [of Information and Broadcasting] for framing the Accessibility Standards for TV channels and the entire end-to-end chain of broadcasting should be coordinated, including amongst distributors and consumer premise equipment providers,” it added.

IBF, an industry organisation comprising TV channels, was articulating its views on a consultation paper floated by the TRAI on making broadcast and ICT services accessible to persons with disabilities.

If the IBF stated more co-ordination was needed amongst various stakeholders in the broadcasting value chain, another industry body representing news TV channels, the News Broadcasters Association (NBA), highlighted: “Though desirable, the effort required to make broadcasting and ICT accessible to PWDs is a major and expensive exercise.”

What are the challenges in making broadcasts suitable for PWDs? There are several financial, technical and logistical challenges, including closed captioning, which is critical for people who are deaf or hard-of-hearing, or those who may have a disability that requires audio description. Wikipedia clarifies the term `closed’ indicates that the captions are not visible until activated by the viewer, usually via the remote control or menu option. Many Hollywood and European films providing subtitles sometimes have closed captioning, too.

“News content presents special challenges to provide subtitling, especially in multiple languages. Most news items are cut live or within minutes of an event and there is no time to redo the content in multiple languages or provide subtitles,” the IBF has pointed out adding that TV screens in most news channels are “clogged with scrolls and headlines” leaving little space for additional closed captions to be run.

However, it was conceded by the IBF that an effort to provide closed captioning can be made in repeat news bulletins, which, again, will carry a heavy financial burden as old clips also need to be captioned apart from news.

According to the NBA, a universal categorisation is an impediment to finding a solution to the problem of accessibility for PWDs as broadcasting and ICT services include inadequate “distribution equipment and consumer premise equipment,” including remote-control systems that have voice recognition and a touch­-screen.

The two industry organsiations, representing a wide spectrum of TV channels in India, have not only exhorted the regulator to advise the government to provide financial incentives before launching such guidelines, but have also suggested identifying certain percentage limits (50 per cent in one case) in the category or genre of TV channels that could possibly make broadcasts more accessible to PWDs.

“We request that the consultation on issues relating to distribution/re-distribution of broadcast signals and related equipment and technical aspects be suspended till the time Accessibility Standards for Television Channels are issued by the Ministry,” the IBF has submitted, adding DD must “take the lead” in providing access solutions such as visual captioning to PWDs and demonstrate their applicability for private broadcasters to develop appropriate programming and technology to meet threshold requirements.

Also Read :

TRAI seeks better accessibility for persons with disabilities

Broadcasters, DPOs oppose TV channel auction proposal

 TRAI bats for converged regulator & renaming of NTP’18

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/mobile.jpg?itok=u3YqD9Hd
DPIIT seeks MIB views on issues regarding 26% FDI in digital media sector

MUMBAI: As the cabinet recently amended the foreign direct investment (FDI) policy allowing 26 per cent overseas investment in digital media with government approval, the Department for Promotion of Industry and Internal Trade (DPIIT) has sought the views of the Ministry of Information and...

Regulators I&B Ministry
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/tab.jpg?itok=kiFijqlq
No current plans to impose regulation on OTT sector: MIB secretary

Ministry of Information and Broadcasting (MIB) secretary Amit Khare said there is a need to rethink regulating over-the-top (OTT) platforms because some sections of the society are voicing concerns on its content. However, Khare also added that the ministry currently does not have any plan to...

Regulators I&B Ministry
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/10/trai_0.jpg?itok=8Q_UqNnB
TRAI organises international training programme on 'Emerging Trends in Broadcasting' with ITU

MUMBAI: The   Intemational  Telecommunication Union (ITU) and the Telecom Regulatory Authority of India (TRAI) are jointly organizing an Intemational Training Program during 9th -11th October 2019 in New Delhi on "Emerging Trends in Broadcasting".

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/10/trai.jpg?itok=15qmYZIl
TRAI mandates DPOs to let subscribers view, modify subscription through TRAI app, portal

The Telecom Regulatory Authority of India (TRAI) has issued the Telecommunication (Broadcasting and Cable) Services Standards of Quality of Service and Consumer Protection (Addressable Systems) (Second Amendment) Regulations, 2019 (6 of 2019). TRAI's prevailing regulations/orders for the television...

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/04/prakash.jpg?itok=f4Do6DPP
I&B Ministry plans regulations for OTT platforms

MUMBAI: The Information and Broadcasting Ministry (MIB) is contemplating a regulation for OTT platforms on the lines of print and electronic media, according to a news article by the Press Trust of India. Minister Prakash Javadekar, however, said that the government will not be taking any step that...

Regulators I&B Ministry
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/01/trai.jpg?itok=Qek4njUn
DPOs say broadcasters misusing TRAI tariff order with heavy discounts

Distribution platform operators (DPOs) believe that broadcasters have misused the flexibility available to them to give a discount on the sum of a-la-carte as high as 90 per cent. The operators have shared their views on Telecom Regulatory Authority of India's (TRAI) consultation paper (CP) on ‘...

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/30/prasar.jpg?itok=rNTEHcRx
Broadcasters want mandatory DD channels to be part of NCF base pack

Prasar Bharati and other private broadcasters want the 25 DD mandatory channels to be part of 100 FTA channels permitted in the Network Capacity Fee of Rs 130. The public broadcaster is of the view that the channels notified by the central government should be made available to subscribers without...

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/28/itv_inb.jpg?itok=qmXhvgeI
MIB issues notice to 69 channels to provide technical parameters with EMMC

MUMBAI: Ministry of Information and Broadcasting (MIB) has issued a notice instructing 69 private satellite channels to provide complete set of technical parameters with Electronic  Media Monitoring Centre (EMMC)  of the ministry. While the notice was issues on 25 September, the channels have been...

Regulators I&B Ministry
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/27/Supreme%20Court.jpg?itok=3Xv1wPox
Supreme Court allows transfer of DTH licence fee petition from Kerala HC

MUMBAI: Moving one step closer to the long-fought battle on licence fees between direct-to-home (DTH) operators and the government of India, the Supreme Court has allowed the transfer of a related case to the apex court from the Kerala High Court.

Regulators Supreme Court

Sign up for our Newsletter

subscribe for latest stories