Trai to form committee for smooth rollout of NTO 2.0

Cable operators write to Trai seeking representation of LCOs in the committee.

Mumbai: The Telecom Regulatory Authority of India (Trai) has decided to form a committee with representation from leading pay TV industry associations to ensure the smooth implementation of the New Regulatory Framework 2020 and identify impediments with counter-measures for the overall growth of the broadcast sector.

In a letter dated 22 December, accessed by, Trai had asked the Indian Broadcasting and Digital Foundation (IBDF), the All India Digital Cable Federation (AIDCF), and the DTH association to nominate a maximum of two representatives to be part of the implementation committee.

Early this November, the regulator had notified stakeholders that implementation of the new tariff order (NTO 2.0) would be delayed until 1 April 2022. This decision was taken after various stakeholders expressed concerns to the regulator with respect to the timeframe for migration of 150 million pay TV consumers and sufficient time for service providers to upgrade their IT systems and incorporate various channels/bouquets before offering the same to consumers.

In the latest development, Delhi-based Cable Operators Welfare Federation (COWF) has written to Trai to be a part of the implementation committee and include two local cable operator (LCO) representatives from four zones or four representatives from the All India Federation. “LCOs deserve to be treated as frontline workers who touch base with each subscriber at least once a month. During the implementation of the regulatory framework the best way to reach the subscriber is to communicate in person, in their language, using printed handouts to evaluate options and help subscribers make a well-informed decision,” the letter reads.

The LCOs also argue that market discovery of prices of pay-TV channels and consumption pattern evolution cannot be back-end driven, rather the front-end instructions should drive the backend. “The DPOs manage the back-end that would implement the service requests coming in from the front-end and therefore should not impose any packages and choices on subscribers," it added.

COWF has now also written to prime minister Narendra Modi to halt the implementation of new tariff framework, discard NTO 2.0, and consider making "cable-operator friendly amendments" in Digital Addressable Systems (DAS) law. The operators also suggest that linear TV channels no longer be distributed on OTT platforms. They lettered dated 29 November, also says that the NTO 2.0 regulation will increase unemployment and result in the downturn of lakhs of people employed by the cable TV industry.

Latest Reads
MIB issues advisory on public service broadcasting obligation

Mumbai: The ministry of information and broadcasting has directed private broadcasters to undertake public service broadcasting for 30 minutes every day.

Regulators I&B Ministry
MIB appoints Prithul Kumar as interim NFDC managing director

Mumbai: The ministry of information and broadcasting (MIB) has appointed Prithul Kumar as interim NFDC managing director, effective immediately, replacing NFDC MD Ravinder Bhakar. MIB issued an order dated 11 January 2023, with the approval of Anurag Thakur.

Regulators I&B Ministry
MIB warns news channels against airing disturbing footage or images

The ministry of information and broadcasting has issued an advisory to all television channels against reporting incidents of accidents, deaths, and violence, including violence against women, children, and the elderly, in manners that grossly compromise "good taste and decency."

Regulators I&B Ministry
Kerala HC refuses to grant stay on Trai tariff order 

India's digital multi-system operators (MSOs) apex body the All India Digital Cable Federation's (AIDCF) writ petition challenging the 2022 Telecom Regulatory Authority of India (Trai) Amendments to the Interconnect Regulation and Tariff Order, was listed before the Kerala high court today, and the...

Regulators TRAI
Govt grants Rs 2,500 cr for Prasar Bharati’s infrastructure improvement

The cabinet committee on economic affairs has approved the ministry of information and broadcasting's proposal for the broadcasting infrastructure and network development (BIND) central sector project, providing Rs 2,539.61 crore for Prasar Bharati's infrastructure development, including All India...

Regulators I&B Ministry
AIDCF files a writ petition against Trai over NTO 3.0

Mumbai: India's digital multi-system operators (MSOs) apex body the All India Digital Cable Federation (AIDCF), and Kerala Communicators Cable Ltd. have filed a writ petition against the Telecom Regulatory Authority of India (Trai) for changes in the telecommunication (broadcasting and cable)...

Regulators TRAI
SC to hear landing pages matter on 4 January

Mumbai: The landing page case will be heard by the Supreme Court of India on 4 January 2023. In response to a ruling on landing pages issued by the telecom disputes settlement and appellate tribunal (TDSAT) in May 2019, Trai filed an appeal with the Supreme Court. A bench made up of Justices M. R....

Regulators TRAI
AVGC task force proposes national AVGC-XR mission with budgetary outlay

Mumbai: The Animation, Visual Effects, Gaming, and Comic (AVGC) task force released a report on creation of a national AVGC-XR mission with a budget outlay for the integrated promotion and growth of the sector. The task force also recommended a "Create in India" campaign with exclusive focus on...

Regulators I&B Ministry
Digital Personal Data Protection Bill draft: Digital ad revenue will take a hit in the short term

Mumbai:  Last month, the ministry of electronics and information technology, after deliberating on various aspects of digital personal data and its protection, formulated a draft bill, titled ‘The Digital Personal Data Protection Bill 2022.’ Experts opine that in the short term, digital ad revenue...

Regulators I&B Ministry