Regulators

×

×

TRAI show-cause notice to BARC India for not publishing TV viewership data on website

Earlier, TRAI had issued a directive to BARC India on the issue

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/01/tari_0.jpg?itok=9wrW-_88

MUMBAI: The Telecom Regulatory Authority of India (TRAI) has reportedly issued a show-cause notice to Broadcast Audience Research Council India (BARC India) for not having adhered to the regulator’s directive of publishing weekly TV viewership data on its website during the new tariff order rollout.

According to a report by news agency PTI, the sector regulator has, yet again, asked the TV audience measurement firm to explain why action should not be taken against it for contravention of sections of the TRAI Act. Earlier, the industry watchdog asked BARC to publish ratings and TV viewership data for the week ending 8 February and subsequent weeks with immediate effect.

TRAI’s directive came in the wake of the latter's decision to release the weekly data only to its subscribers as opposed to publishing it on the website.

The show-cause notice dated 29 March also noted that BARC India did not comply with TRAI’s 22 February directive seeking the release of viewership data with immediate effect.

Following the show-cause notice, BARC issued a statement reiterating its position on the matter.

“BARC India is a joint industry body, and operates under self-regulation model, in compliance with Ministry of I&B Guidelines. In the NTO transition period, due to distribution disruptions (which have been well documented in media reports), there is significant volatility in data.  Due to this, and the fact that data in this period does not truly reflect viewers’ choice, BARC India Technical Committee and Board took a decision to temporarily suspend placing the limited set of data our website,” a BARC spokesperson said.

“Putting such misleading data on the website would be against public interest and could be misused by vested interests. BARC is constantly monitoring the ground situation on this.  We have made detailed submissions to TRAI and MIB, backed by data, on several occasions. Also, we would like to re-iterate that there has been no stoppage of data to our subscribers. Every week, our clients have been receiving weekly data without any disruption,” the spokesperson added. 

An earlier TRAI directive read, "BARC India has modified its Fair and Permissible Usage Policy in February 14, 2019, even after being repeatedly asked by the authority to not stop publishing of rating data and viewership data on its website during the migration to new regulatory framework until and unless explicitly permitted by the authority and are thus, in contravention of the direction of the authority dated December 21, 2018 and January 14, 2019.”

According to the TRAI, BARC has ignored its previous directives of publishing ratings and viewership data for television channels. The regulator said that the audience measurement company had argued that disruption due to migration to a new regulatory framework could prevent consumers from gaining access to channels of their choice, thereby running the risk of an inaccurate portrayal of TV consumption trends in the country.

The TRAI, however, is opposed to the idea of not publishing the data, which, it feels, is a true reflection of the market changes. BARC’s decision to "withhold" the data is not justified, the regulator pointed out.

The TRAI also highlighted that BARC "failed to furnish any cogent reason for not publishing the rating and viewership data" and that "such action on part of BARC India reflects poorly on the creditworthiness of the data published by them."

"Now...the authority...hereby directs Broadcast Audience Research Council to immediately release and publish viewership data for the week ending February 8, 2019 and weeks subsequent to it, on its website without any further delay and not to stop it in future also without explicit instruction/direction from the authority or Ministry of Information and Broadcasting...," said the previous TRAI directive.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/14/mib.jpg?itok=WyEYA7ps
I&B Minister asks broadcasters to make shows accessible to the hearing-impaired

The Ministry of Information and Broadcasting has announced the implementation of accessibility standard for TV programmes for persons with hearing impairment from 16 September 2019.

Regulators I&B Ministry
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/trai.jpg?itok=uQDF6X_r
TRAI extends deadline for comments on consultation paper to review NTO

The Telecom Regulatory Authority of India (TRAI) has extended the deadline for the receipt of comments and counter comments on Consultation Paper on "Tariff related issues for Broadcasting and Cable services" till 23 September and 7 October respectively.

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/11/tra.jpg?itok=ChSu25sL
TRAI extends deadline for comments on draft Telecommunication Services Interconnection Regulations

MUMBAI: Telecom Regulatory Authority of India has extended the last for receipt of written comment on its draft Telecommunication (Broadcasting and Cable) Services Interconnection (Addressable Systems) (Amendment) Regulations, 2019 from 9 September to 16 September. The authority released the draft...

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/06/trai.jpg?itok=LdfElWkb
TRAI's new regulation instructs broadcasters & distributors to file RIO

According to the new regulation by Telecom Regulatory Authority of India (TRAI), broadcasters and distributors of television channels are required to file all the Reference Interconnect Offer (RIO). TRAI has recently issued the Telecommunication (Broadcasting and Cable).

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/05/TRAI_800New.jpg?itok=PD9VewtE

TRAI

TRAI releases register of interconnect regulations

The Telecom Regulatory Authority of India (TRAI) has issued the Telecommunication (Broadcasting and Cable) Services Register of Interconnection Agreements and all such other matters Regulations, 2019 to formulate the contours of a reporting system for the service providers.

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/04/TDSAT.jpg?itok=aEShPzMK
TDSAT directs Meghbala to pay Rs 1.6 cr to Star India within 1 week

MUMBAI: The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) has directed Meghbala Cable And Broadband Services Pvt Ltd, in an order dated on 2 September, to pay Rs 1.5 crore to Star India within one week. The cable service provider has been instructed to pay the balance amount of the...

Regulators TDSAT
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/31/TRAI_800New.jpg?itok=oQ2chjja
Discovery Communications questions transparency, objectivity of recent TRAI consultation paper

Discovery Communications India along with others filed a petition against the Telecom Regulatory Authority of India (TRAI) in the Delhi High Court for quashing the consultation paper floated on tariff-related issues for broadcasting and cable services.

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/30/trai.jpg?itok=zWPV8dfZ
TRAI sends directive to 5 major MSOs for non-compliance of NTO provisions

The Telecom Regulatory Authority of India (TRAI) has directed five major multi system operators to comply with all provisions of its the new tariff order (NTO). After receiving scrutiny of the reply of earlier notice from the MSOs, TRAI found violation of rules of NTO.

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/29/trai_0.jpg?itok=LVvauLbT
TRAI releases consultation paper on platform services by DTH operators

The Telecom Regulatory Authority of India (TRAI) has issued a consultation paper on platform services (PS) offered by DTH operators. The authority has invited comments from stakeholders by 27 September 2019.

Regulators TRAI

Sign up for our Newsletter

subscribe for latest stories