Regulators

×

Tata Sky favours multiple agencies for TV audience measurement

Tata Sky & GTPL Hathway want a member representing DPO/DTH/OTT platform in BARC shareholding body

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/21/tata-sky.jpg?itok=GyDu5_sO

MUMBAI: Tata Sky, one of the leading DTH operators in India has suggested Telecom Regulatory Authority of India (TRAI) that there should be multiple rating agencies. The competition will bring in new technologies and new methods in analysis.

“Yes, multiple rating agencies need to be promoted. Competition will  bring in new technologies, new research methodologies, new methods in analysis, new and better ways to ensure better data quality,” Tata Sky has said in its submission to a consultation paper on TV audience measurement floated by TRAI.

On the contrary, GTPL Hathway believes that there is no need for competition in the television rating services to ensure transparency and accuracy.

“If more television ratings agencies are allowed to compete then the sample size will reduce and might even get scattered demographically. Therefore to ensure transparency and accuracy, there is no need for competition in the television rating services,” GTPL Hathway stated.

The DTH player also commented that BARC India is not transparent regarding sharing the methodology and the representation of the panel home amongst the various platform types.

Both Tata Sky and GTPL Hathway suggested that the BARC shareholding body should also include members representing the DPO/DTH/OTT platform body.

To address the issue of panel tampering/infiltration, GTPL Hathway suggested to increase the sample size of the panel household significantly, which will reduce the impact of tampering on overall TV ratings, which in turn will reduce the temptation to tamper with the panel homes.

Tata Sky argues that there is an under representation of DTH customers amongst the existing panel homes and BARC has taken no steps to publish a list for transparency. The representation of HD homes also needs correction.

On the question whether BARC India should be permitted to provide raw level data to broadcasters, the MSO said, “We agree with TRAI’s view that release of raw data to broadcasters may potentially compromise on secrecy of households and sanctity of the data. The proposition that availability of raw data would help in giving the broadcaster sharper insights into viewership behavior is not sufficient to take such a huge security risk. There are other ways of sharper insights into viewership behavior such as AI."

"Provisioning of raw level data to broadcasters will definitely contravene the policy guidelines for television rating agencies prescribed by MIB. The accreditation system mentioned by MIB requires secrecy of panel households, while release of raw data to broadcasters may potentially compromise secrecy of households", GTPL Hathway stated.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/TRAI_800New.jpg?itok=DGaQV4jp
TRAI data shows wireless data revenue, subscribers, ARPU shot up in 2018

Wireless data usage in the country is spiking up. According to a report by the Telecom Regulatory Authority of India (TRAI), the total revenue that telecom operators collected through data usage last year was Rs 54,671.44 crore. In 2017, the revenue was Rs 38,882 crore.

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/TV-remote.jpg?itok=OLgAaT1g
TRAI tariff order impacted uptake of niche channels: KPMG

Even as TRAI is mulling over changes to its existing tariff order, a report by KPMG, India’s Digital Future, highlighted that niche channels were affected especially due to lesser focus on such channels in broadcaster packs.

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/TRAI_800New.jpg?itok=EIISUDje
TRAI tweaking new tariff order could trigger turmoil in broadcasting sector

The latest consultation paper (CP) from the Telecom Regulatory Authority of India (TRAI) has created quite a stir in India’s broadcasting sector. Titled ‘Tariff-related issues for broadcasting and cable services’, the CP is essentially an admission from the regulator that its new tariff order (NTO...

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/20/trai.jpg?itok=OjST9oVa
Broadcasters raise concern over TRAI consultation paper to review channel pricing

MUMBAI: The recent decision by the Telecom Regulatory Authority of India (TRAI) to review the issues of pricing of channels has brought about concern among broadcasters, according to a report by IANS. Broadcasters fear that the new approach, barely eight months into the new tariff regime, will only...

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/trai.jpg?itok=F0JH4sGS
Broadcasters, DPOs misused new tariff order to throttle market discovery of channel prices: TRAI

Telecom Regulatory Authority of India (TRAI) on Friday issued a consultation paper on tariff related issues for Broadcasting and Cable services.

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/12/hh.jpg?itok=D6SPsHgm
TRAI intensifies efforts to overhaul TV audience measurement & ratings system

Stepping up efforts to improve India's television audience measurement and ratings system, Telecom Regulatory Authority of India (TRAI) last week invited sealed limited tenders for organising a Hackathon. Hackerearth, Internet and Mobile Association of India (IAMAI), Persistent Systems Ltd and...

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/10/trai.jpg?itok=u3ri2O1r
TRAI issues draft regulation to facilitate consumer choice of TV channels using API

The Telecom Regulatory Authority of India (TRAI) on Friday issued the draft (Second Amendment) to the Telecommunication (Broadcasting and Cable) Services Standards of Quality of Service and Consumer Protection (Addressable Systems) Regulations 2017.

Regulators TRAI
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/09/sc.jpg?itok=eYEcUWuL
SC denies stay on TRAI's appeal against TDSAT's landing page order

MUMBAI: While Telecom Regulatory Authority of India (TRAI) on Thursday filed an appeal in the Supreme Court against Telecom Disputes Settlement and Appellate Tribunal (TDSAT) order on landing pages, the apex court has denied any stay on the order on Friday. The matter has been listed for next...

Regulators Supreme Court
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/09/buff.jpg?itok=FqWBFwqq
Karnataka High Court rejects plea to regulate online content under Cinematograph Act

The films, serials and other multimedia contents transmitted, broadcast or exhibited through internet platforms an donline streaming platforms like Hotstar, Amazon Prime, Netflix and Alt Digital, cannot be regulated under the Cinematograph Act, 1952.

Regulators High Court

Sign up for our Newsletter

subscribe for latest stories