Report on Shemaroo

MIB secy Amit Khare says national broadcast policy in the works

A policy could be in place within a few years.

MUMBAI: MIB Secretary Amit Khare did some plain talking here while addressing industry and said bowing to needs of the stakeholders, a national broadcast policy is in the offing.

“We have thought of having a national broadcast policy. The draft is being prepared and we are working with FICCI and other stakeholders so that Indians can have that national broadcast policy,” Khare said at a session on the opening day of the 20th edition of FICCI Frames.

The government official did not reveal much details, but said the policy could be in place within a few years.

He also spoke of a strategic paper that is being prepared for the film and entertainment industry which will focus on issues like what incentives should be given by the central or the state government and the type of regulatory changes which are required for improving the screen density.

“The way we develop, particularly in India or in other Commonwealth countries, it was platform-wise. We have different regulations for print, for online, for films and for broadcasts. But now with the technological change and the convergence that has taken place, there is a need to rethink, there is a need to beat this challenge and also which is a great opportunity in terms of the content which is viewed by the customer,” he commented while talking about the importance of change in technology for the sector.

The  secretary also spoke about the importance of the conversations that will take place during the FICCI Frames. According to him, it will be very helpful for the government to know the views of the private sector, the stakeholders and then taking a considerate view about regulations or the type of policies that the authority wishes to have for this sector in 2025 or 2030.

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