Regulators
Report on Hindi News Viewership

MIB asks media outlets to display logo of ‘Azadi Ka Amrit Mahotsav’

The ministry has launched a mega campaign from 12 March 2021 to 15 August 2023.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/10/28/img_28102021_130219_800_x_800_pixel.jpg?itok=1UZ-s-oD

Mumbai: The central government has directed print, electronic and digital media to display the logo of ‘Azadi Ka Amrit Mahotsav’ as part of the campaign to commemorate the completion of 75 years of Indian independence.

“Private media have consistently taken the lead in celebrating India’s patriotic spirit and national achievements. It is advised to use the logo during the period of celebrations so that citizens are made aware of India’s rich history and commitment towards a bright future,” said the union information and broadcasting ministry.

The ministry has asked print, electronic and digital media along with private TV channels to show the logo. The ‘Amrit Mahotsav’ campaign commenced on 12 March this year and will end on 15 August 2023. It celebrates the glorious history of our freedom struggle and journey of socio-cultural, political, and economic progress over the last 75 years.

There are various events and activities that are being undertaken by the central/state/union/territory government, civil society, and other organisations under five pillars: the freedom struggle, ideas @75, achievements @75, actions @75, and resolve @75.

The ministry said media platforms may consider displaying the official ‘Azadi Ka Amrit Mahotsav’ logo during news programmes, reports, bulletins, especially while reporting on matters relating to 75 years of India’s independence so that viewers may be informed about the campaign and they take forward the spirit of ‘jan bhagidari’ (public participation) envisaged under the Mahotsav.  

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