I&B Ministry
Chanchal Kumar appointed MIB secretary
1992-batch officer shifts from DoNER as Sanjay Jaju heads the north-east ministry
New Delhi: The government has rejigged its top bureaucracy, appointing Chanchal Kumar as secretary in the Ministry of Information and Broadcasting, replacing Sanjay Kumar Jaju in a swift senior-level switch.
Kumar, a 1992-batch IAS officer of the Bihar cadre, moves from the Ministry of Development of North Eastern Region (DoNER), where he had been serving as secretary. He steps into MIB as Jaju exits to take charge as secretary, DoNER.
Kumar is no stranger to handling multiple mandates. In December 2025, while at DoNER, he briefly held additional charge as secretary in the Department of Telecommunications during Neeraj Mittal’s leave from December 12 to December 21, ensuring continuity at a critical time.
Jaju, a 1992-batch IAS officer of the Telangana cadre, had taken over as secretary, MIB in February 2024, succeeding Apurva Chandra, who moved to the Ministry of Health and Family Welfare. His tenure combined administrative continuity with a sharper policy pitch on trust in India’s fast-evolving media and advertising landscape.
Speaking at the AdTrust Summit 2026 organised by the Advertising Standards Council of India, Jaju warned that misleading promotions risk eroding public trust even as digital platforms expand reach for businesses, startups and creators. He flagged rising threats from financial scams, deceptive investment schemes and fraudulent job advertisements targeting vulnerable users.
While noting that commercial speech is protected under freedom of expression, Jaju argued that misleading advertising must face regulatory scrutiny. He pushed for a shift in industry priorities—from scale to credibility, authenticity and transparency—especially in disclosures and sponsored content. Truthfulness, accountability and safeguards for vulnerable audiences, he said, must anchor the ecosystem.
Jaju’s move to DoNER and Kumar’s arrival at MIB signal a calibrated reshuffle at the top—continuity in governance, but with a clear message: credibility is the new currency.
I&B Ministry
Digital radio, D2M tech set to reshape broadcasting and public messaging
Govt pushes next-gen delivery while TRAI tightens grip on spam ecosystem
NEW DELHI: India’s broadcasting and telecom landscape is undergoing a quiet but significant upgrade, with digital radio and Direct-to-Mobile (D2M) technologies emerging as powerful tools for mass communication, while regulators step up efforts to tackle spam calls.
According to the Ministry of Information and Broadcasting, digital radio and D2M are poised to transform how content reaches audiences by making more efficient use of spectrum. In simple terms, multiple channels can now be delivered over a single frequency, opening the door to a wider range of free-to-air content.
D2M technology takes this a step further by enabling video, audio and data to be broadcast directly to mobile handsets without relying on SIM cards or mobile data. The result is a resilient and cost-effective data pipe that can deliver everything from entertainment and education to critical emergency alerts, even in low-connectivity scenarios.
At the same time, the Telecom Regulatory Authority of India is tightening its grip on unsolicited commercial communication, better known as spam calls. The regulator has deployed a distributed ledger technology platform to bring transparency and accountability into the system.
Through this blockchain-based setup, consumers can register their preferences on receiving promotional messages, while businesses and telemarketers must also sign up and operate within defined rules. The platform also includes a complaint mechanism that allows users to report spam, with complaints shared across telecom operators for coordinated action.
The government’s broader push is being supported by infrastructure upgrades under the Broadcasting Infrastructure and Network Development scheme. Implemented through Prasar Bharati, the initiative focuses on modernising networks such as Akashvani and Doordarshan, including digitisation and adoption of next-generation broadcast equipment.
In a written reply in the Lok Sabha, Ministry of Information and Broadcasting minister of state for information and broadcasting L. Murugan said these steps are part of a larger effort to promote emerging technologies and strengthen the country’s broadcasting backbone. The response came to a query raised by member of Parliament Rao Rajendra Singh.
Together, these developments point to a dual-track strategy: expanding access to reliable, low-cost content while cleaning up the communication ecosystem. As digital pipes get smarter and spam filters sharper, India’s airwaves may soon feel a lot less noisy and far more useful.
