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Rahul Sarangi joins MX Player’s new business as VP and head

KOLKATA: Streaming service MX Player is not only branching out into short-format video through MX TakaTak but also ex...

iWorld Over The Top Services,
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Brands join moment marketing with Janmashtami creatives

NEW DELHI: Festivals hold an importance for all....

MAM Media and Advertising Digital Agencies,
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Indigo Consulting Wins L'oreal Paris digital mandate

NEW DELHI: L’Oreal Paris, awards Indigo Consulting, Publicis Groupe’s digital marketing and business transformation c...

MAM Media and Advertising Account,
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DDB Mudra Group wins IMC mandate for MMTC-PAMP

NEW DELHI: DDB Mudra Group has won the integrated marketing & communications mandate for MMTC-PAMP, India’s top r...

MAM Media and Advertising Account,
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Colors and Balaji Telefilms gear up for 'Naagin' S5 with new writers, better VFX

TV viewers have finally been able to see their favourite characters on screen after unlock rules permitted shootings....

Television TV Channels GECs,
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Hindi and South Indian GECs drive television viewership up; Sun TV back on Top across genres

Broadcast Audience Research Council of India (BARC) reported 1.73 percent growth in overall television impressions in...

Television TV Channels Viewership,
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Sandeep Suvarna to head APAC marketing for Twitch

Adding more names to its growing senior management, live streaming platform Twitch has announced the appointment of...

iWorld Over The Top Services,
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NTO 2.0: DPOs express discontent over partial implementation of regulation

With constant changes in regulations, the pay-TV sector in India continues to face uncertainty. Major broadcasters have...

Cable TV Multi System Operators,
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It's celebration time for fans as IPL returns!

MUMBAI: The scene: a flat in a middle class society in Mumbai’s Malad suburb. It’s late evening Sunday, 1 August....

Television TV Channels Sports,
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Amazon Sellers India tells ‘Itna aasan Hai’ with latest campaign

NEW DELHI: Amazon India launches its seller driven campaign ‘Itna Aasan hai’....

MAM Media and Advertising Ad Campaigns,
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eBikeGO ropes in cricketer Harbhajan Singh as its brand ambassador

NEW DELHI: AI and IoT powered electric mobility start-up eBikeGO has roped in Indian cricketer Harbhajan Singh as its...

MAM Media and Advertising People,
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Banijay appoints Peter Salmon and Lucinda Hicks as UK chiefs

MUMBAI: Endemol Shine UK CEO Richard Johnston, who looked after the merger of Endemol and Shine in 2015, is to step d...

Television TV Channels People,
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Crompton launches new TVC campaign “Silence Bhi aur Energy Savings Bhi"

MUMBAI:  Leveraging its leadership in the fan’s category, Crompton Greaves Consumer Electricals Ltd has unveiled its...

MAM Media and Advertising Ad Campaigns,
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NDTV bottom-line black despite revenue decline in Covid2019 quarter

BENGALURU: The Prannoy and Radhika Roy-led Indian media house New Delhi Television Ltd (NDTV) reported 33.7 percent l...

Television TV Channels News Broadcasting,
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Cheil India appoints Sourav Ray as chief strategy officer

NEW DELHI: Cheil India has appointment Sourav Ray as chief strategy officer (CSO)....

MAM Media and Advertising People,
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Nature’s Basket rolls out digital video encouraging customers to celebrate life with good food

MUMBAI: Nature’s Basket, India’s foremost retail destination for fine foods from across the world, has unveiled a new...

MAM Media and Advertising Ad Campaigns,
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VOOT amongst the top 10 brands in Talkwalker’s world’s most loved brands of 2020

KOLKATA: The marketing industry has been flooded with terms like ‘loyalty’, ‘trust’ and ‘engagement’ for many years....

iWorld Over The Top Services,
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Old Spice India appoints Kinnect to handle digital creative mandate

NEW DELHI: Old Spice India, the quintessential men’s grooming brand by Procter & Gamble, has appointed Kinnect to...

MAM Media and Advertising Account,
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Consumer sentiments dipping across globe: Kantar Covid2019 barometer

NEW DELHI: Just 36 per cent of the consumers globally are willing to return to via public transport and 56 per cent a...

MAM Marketing MAM,
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IMCL engages Cloudpoint Technologies to manage key aspects of its B2C segment

KOLKATA: In keeping with its focus on enhancing its services to its subscribers, IndusInd Media & Communications...

DTH DTH Operator,
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SPN's distribution team brings cheer to Maharashtra LCOs through ‘Nukkad LIVE’

KOLKATA: The Covid2019 pandemic has had a seismic effect not only on the way businesses run but also on several other...

Cable TV Local Cable Operators,
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Tata Motors' digital campaign vocalising the need for local

MUMBAI: Tata Motors, India’s leading auto brand in association with WATConsult, the globally awarded hybrid digital a...

MAM Media and Advertising Ad Campaigns,
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"We are expanding our genres & focussing on chiselled storytelling": Juggernaut Productions' Samar Khan

Director and producer Samar Khan, who is known for his critically acclaimed war drama film Shaurya, is now weaving...

iWorld Over The Top Services,
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Why storytelling is crucial in content marketing

NEW DELHI: Storytelling in content marketing is a vital tool to connect with the audience....

MAM Marketing Brands,

Specials

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Screen Density: Lessons from the world & Exploring new business models

n Day 2 of FICCI FRAMES happening in Mumbai, there was a session on Screen Density in India attended by some eminent panelists consisting of Mr....

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Broadcasters see positive future for TV in India

MUMBAI: The threat of OTT and integrated platform ecosystems like Android TV is at the peak. Its increasing penetration across all age groups may be...

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M&E stakeholders need to collaborate for growth: Sudhanshu Vats

MUMBAI: If the Indian media and entertainment (M&E) sector, poised to be Rs 2 trillion industry by 2020, is to be a force multiplier and up the...

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M&E to cross Rs 2 trillion by 2020: FICCI-EY report

FICCI Frames 2018 saw the launch of its annual media and entertainment (M&E) report, this year by Ernst & Young (E&Y) titled ‘Re-...

Financials

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Facebook sees dip in ad demand in last 3 weeks of Q1

Despite increased engagement due to shelter-in-place directives in many countries, Facebook experienced a significant...

iWorld Social Media ,
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Zuckerberg promises better shopping experience through JioMart-WhatsApp

It seems Facebook has great ambition for e-commerce and small business in India. While speculations have been rife on...

iWorld Social Media ,
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Fabricating Trust with Customers

Being successful in business involves several inputs....

Television TV Channels News Broadcasting ,
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Zee Media numbers up on higher ad revenue for Q3 2019

The Essel group’s television news broadcasting arm Zee Media Corporation Ltd (ZMCL) reported a 123.1 per cent growth (...

Television TV Channels News Broadcasting ,

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