MUMBAI: The iconic logo, originally designed by Salvador Dali, returns to the tracks of the World Motorcycle Championship embellishing the helmet of one of the greatest champions of all times, Jorge Lorenzo, holder of five titles in the world championship, and who recently joined the Honda team.

"I could not resist the temptation to show off my new Shark helmet, showcasing the legendary Chupa Chups daisy logo, right from the start of the pre-season tests", commented Jorge Lorenzo. "Motorcycling isn’t just sacrifice, passion and commitment, it’s also having fun and Chupa Chups is a fun brand! My passion for motorcycling dates back to childhood and Chupa Chups like motorbiking, is part of my childhood fun, a memory that has been part of many adventures and achievements and that it’s still present nowadays”.

Jorge will wear his new helmet with the Chupa Chups logo in the 2019 and 2020 World Championships, first-off the upcoming Qatar Grand Prix on March 10th.

Jorge’s fondness for the iconic lollipop brand has lasted for over twenty years since, way back in 1999, his helmet was "signed" Chupa Chups, accompanying him through the early years of his career in both the 125cc and 250cc class, when he won the championship both in 2006 and 2007, up until 2008 when he raced his first championship in the 500cc class.

Chupa Chups will also accompany Jorge Lorenzo every time he climbs on to the podium. A fun and irreverent way to celebrate his successes, showing his many fans how he enjoys the brand for which he has been a true ambassador for many years.

All the Best from Chupa Chups, Jorge! Forever Fun!

Chupa Chups is a brand of Perfetti Van Melle, a leading global confectionary Group producing and distributing candies and chewing gums in more than 150 countries worldwide, under world famous and renowned brands like Mentos, Fruittella, Alpenliebe, Frisk, Smint, Vivident, etc.