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The Indian CAB&SAT Reporter
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Volume no: 1. Issue no: 56

11 October 1999


The Indian kid's television market is in for a bout of action with Zee TV launching the Viacom kid's channel Nickelodeon on 16 October. Last week, the Viacom management officially announced that Nickelodeon would be distributed by Zee TV on Siticable and other cable TV networks nationwide.

The company had already started dispatching Scientific Atlanta decoders at the time of writing to Siticable headends. Sources indicate that the company will be seeding the market initially. Nickelodeon will be beamed off PAS-4 and will be encrypted from day one.

Carriage fees had however not been decided at the time of writing, but Zee TV has apparently given some basic commitments to Nickelodeon relating to how much it would collect from cable TV operators in the first year. The channel will feature award-winning programming, including the animated series Rugrats, Hey Arnold!, Catdog and Angry Beavers. Live-action series including drama, comedy and science fiction like The Journey of Allen Strange, Clarissa Explains It All, Kenan and Kel and game shows such as Global Guts, Figure It Out and Legends of The Hidden Temple.

Nickelodeon is coming in at a time when Cartoon Network claims to have a penetration of 8.5 million Indian homes. Its debut could result in Cartoon Network losing prime band carriage - or even simple carriage - on some of the Siticable headends (catering to about 4 million homes nationwide) as Zee is likely to give preference to Nickelodeon.

But wait there's more competition expected in the near future in the kids' television channel market: Fox Kids is slated to launch with a dubbed programming block on one of the Star channels to be followed up by a full-fledged 24 hour service service. One will have to wait and watch if Disney, which has been extremely tentative about the unorganised nature of the Indian cable TV market, will finally take the plunge. Kids' television is going to be no child's play when that happens.

  BJP marches to victory and plans government formation

  What now for television broadcasters

  Mahajan & the DTH issue

  DD farms out cricket production & marketing rights

  ZEE TV to launch Nickelodeon this week

  SCAT Show gets positive response

  ETC & WIN Cable think big

  Stockbroking firm gives ZEE TV high valuation

  VSNL reaps election uplink harvest

  B4U-Sony set up UK joint venture

  TV production house plans portal

  TV shopping major eyes the Internet

  AXN goes for major facelift

  NDTV hops onto MSNBC
  GEMSTAR-TV Guide merge

  Good news for two US DTH birds

Read Voices...


An Indian, Manish Jha, has been promoted as vice president, affiliate sales development and operations, at ESPN in the US. Jha will draw up affiliate policy and strategy development for ESPN's domestic networks, and oversee affiliate network services and contract administration.

Japanese business legend Akio Morita passed away last week after a battle with pneumonia. Morita co-founded Sony Corporation which has been at the forefront of many a consumer electronic innovation. He was 78 and had been incapacitated ever since he suffered a stroke in 1993.

Casbaa '99
1-3 December 1999.
Hong Kong Convention & Exhibition Centre, Hong Kong.

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