GECs
MSM to launch English Entertainment & Hindi Music channels
MUMBAI: Multi Screen Media (MSM) is gearing up to launch two new channels over the next two months.
The broadcaster is aggressively investing to launch a flamboyant English entertainment channel as well as a Hindi music channel.
The English entertainment channel will have an HD feed and will simulcast series with US. MSM’s move comes even as the English entertainment channels space in the country has hotted up with the recent launches of Viacom 18’s Colors Infinity and Star India’s FX HD.
According to information available with Indiantelevision.com, MSM is currently awaiting the license from the Information and Broadcasting Ministry.
On the other hand, building up on the success of its existing Hindi music channel Sony Mix as well as to enhance its presence in the Hindi music genre, MSM will launch another music channel. According to sources close to the development, the channel will hit airwaves in the next two months and will be headed by MSM EVP Neeraj Vyas, who has successfully led Sony Mix so far.
MSM’s last launch was that of the sports channel Sony Kix, which was strongly backed up with aggressive acquisition of sports properties like LA Liga, FA Cup and Italian SerieA amongst others.
Currently, MSM has a total of sixteen channels in its bouquet namely: Sony Entertainment Television, Sony Entertainment Television HD, Sony Max, Sony Max 2, Sab, Sony Mix, Sony Six, Sony Six HD, Sony Kix, Sony Pix, Sony Pix HD, Sony Pal, AXN, AXN HD, Sony Aath and Animax.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
