ITC Kitchens of India to feature on Inox’s menu

To provide more options for Inox’s cinema and home-ordering customers.

Mumbai: Multiplex chain Inox Leisure Ltd on Wednesday announced its partnership with ITC Ltd's Ready-to-Eat gourmet brand Kitchens of India to introduce a redefined, innovative F&B experience across all multiplexes of Inox in India.

With this partnership, Inox aims to add a new experience in the cinema halls through a trusted range of 100 per cent natural, Indian gastronomical delights. The new additions to the menu will provide more options to Inox customers, whether ordering at cinemas or from the comfort of their homes through food-ordering apps, said the statement.

Effective 29 September, customers across the country can have access to authentic Indian cuisine including Vegetable Pulao, Hyderabadi Vegetable Biryani, Dal Makhani, Rajma Masala, Pindi Chana and Steamed Basmati Rice as part of the service, it added.

“With the addition of Kitchens of India range we are expanding the choices for our patrons by offering an aromatic and flavourful dining experience with their loved ones while watching the movie," said Inox Leisure Ltd vice president food & beverages operations Dinesh Hariharan. "Consumers will greatly benefit from this collaboration by receiving an array of authentic local culinary delights across the country, served in premium spill and leak proof packaging.  This collaboration is a critical stepping stone in our endeavors to strengthen Inox’s F&B service brand as well as our bond with our patrons, by offering them newer preferred choices.”

Inox’s new F&B roadmap also includes introducing new processes and innovations including making their food available on online food ordering platforms Swiggy and Zomato. Recently, Inox became the first cinema chain in India to get listed on the table reservation and food discovery platform EazyDiner. Inox sells food under three brands - Café Unwind, Insignia and Delights. Intending to extend the hospitality to new audiences, Inox plans to position these into full-service restaurant brands to target non-cinema consumers.

“Through this partnership with Inox, Kitchens of India will aim to help redefine and shape a new horizon of cinema and food experience for movie-goers," said ITC Ltd VP of marketing services (foods division) Shuvadip Banerjee. "As citizens gradually resume out-of-home leisure, entertainment experiences and activities, food safety and hygiene continue to be of paramount importance to consumers. With Kitchens of India featuring on Inox’s menu hereon, consumers will not only enjoy the benefits of convenient indulgences in regal Indian delicacies while enjoying their movie, but will do so with a safe, hygienic and a reliable brand.”

Latest Reads
PVR Q3 results: Revenue surges 5.3x QoQ, 36% below pre-Covid levels

Mumbai: Multiplex chain PVR has reported a revenue surge of 5.3 times QoQ and approximately nine times YoY to Rs 5.9 billion in the third quarter ending 31 December 2021.  Occupancies remained soft at eight per cent, but saw a strong improvement to nearly pre-Covid levels by the end of Q3'FY2022....

Movies Hindi
Inox Leisure reports revenues of Rs 301 crore in Q3’ FY22

Mumbai: Inox Leisure Ltd (Inox) has reported financials for the third quarter ending 31 December 2021. The company has posted revenues at Rs 301 crore. The occupancy rate touched 19 per cent with 9.4 million guests visiting Inox cinemas across the country.  The quarter also reported the highest...

Movies Hindi
Omicron surge: Uncertainty prevails at theatrical box office worldwide

Los Angeles: With the boom in box office grosses from ‘Spiderman: No Way Home’ beginning to subside and the Omicron surge taking its toll, movie theatres worldwide are facing a sobering reality that the first two months of the 2022 box office could turn out to be a gloomy dry spell.

Movies Hollywood
Omicron Surge: Cinema halls, multiplexes shut in Delhi, ‘Jersey’ release put on hold

Mumbai: Just when the theatrical business was limping back to normal, a sudden surge in Covid-19 cases has once again put a halt to the recovery plans, with fresh restrictions across several states. On Tuesday, the Delhi Disaster Management Authority (DDMA) announced the closure of cinema halls and...

Movies Hindi
Inox opens its fifth multiplex at Worldmark Mall in Gurugram

Mumbai: Multiplex chain Inox Leisure Ltd (Inox) has announced the launch of its fifth multiplex in the city of Gurugram at Worldmark Mall located at Maidawas Road, which is one of the prime hub for IT and corporate parks. The new multiplex has five auditoria with a total of 904 seats, including 33...

Movies Hindi
Cineline India re-enters film exhibition business starting Q1 FY23

Mumbai: Cineline India Ltd, a part of MMRDA region-based real estate player Kanakia Group, is re-entering the film exhibition business and will launch the same under a new brand in Q1 FY23, announced the company on Thursday.

Movies Hindi
PVR deploys antiviral air purification system in cinemas

Mumbai: PVR Cinemas has deployed a cinema-specific ion technology that claims to neutralise 99.9 per cent of airborne viruses. The negative ion generator devices are installed at key locations inside cinemas including the auditoriums where the guests spend the maximum time.

Movies Hindi
‘Spider-Man: No Way Home’ leaps to box office success amid Omicron concerns

No one could be surprised that ‘Spider-Man: No Way Home’ would be one of this year’s box office biggest heroes but it’s spinning its way to becoming the best December domestic opening with $253 million, the best ever for Sony and the third best-ever among all films beating 2015’s ‘Star Wars: The...

Movies Hollywood
'Gangubai Kathiawadi' to premiere at 72nd Berlin International Film Festival

Mumbai: Sanjay Leela Bhansali’s much-anticipated film "Gangubai Kathiawadi" starring Alia Bhatt and Ajay Devgn will be screened at the 72nd Berlin International Film Festival in February. The screening will also mark the world premiere of the film that is set for theatrical release on 18 February...

Movies Hindi

Sign up for our Newsletter

subscribe for latest stories

* indicates required