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Box Office: Prem Ratan Dhan Payo revenue drops after extended weekend

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Prem Ratan Dhan Payo, after taking a record breaking opening on Thursday, since it was released a day earlier to take advantage of Diwali weekend, started dropping from the very next day. The general lack of appreciation for the film led to huge come down in footfalls. So much so that after the four days of its extended weekend, the film could barely add only as much as its first day figures for rest of the four days Monday on wards which is little over Rs 40 crore. The film managed Rs 172 crore for the eight day week. The film is not likely to get the advantage of its open run in the second week and could end up as a loss maker at the box office. (Refer Editor’s note below)

*X Past is Present, the collaborative effort of 11 film makers is a nonstarter.

*Charlie Ke Chakkar Mein added 1.8 lakh in its second week to take its two week total to about Rs 82 lakh.

*Main Aur Charles collected 1.7 lakh in its third week to take its three week total to Rs 6.67 crore.

*Pyaar Ka Punchnama 2 has added 40 lakh in its fifth week taking its five week tally to RS 61.55 crore.

Editor’s note: Considering that it cost an estimated Rs 115 crore to make and market Prem Ratan Dhan Payo, it must rake in around Rs 230 crore at the Box Office before it can even break even. It must make a profit for all the stakeholders, which include satellite rights revenue for Salman Khan who reportedly has not charged anything to make the film,and the music rights revenue that will reportedly go to film’s makers.. Just crossing the Rs 100 crore or Rs 200 crore mark at the Box Office does not qualify a film as a profit maker.

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