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Miraj Cinemas adds four multiplexes in 15 days, inches closer to '100' plan

NEW DELHI: Miraj Cinemas has strengthened its position in Punjab, Gujarat and Delhi NCR by adding four multiplexes with 13 screens in a record time of just 15 days. With this addition, Miraj Cinemas has now secured 77 screens across India.

In Gujarat, Miraj Cinemas has two new multiplexes in Vadodra and three screens in Gandhidham and another four-screen property in Miraj Cine Pride Ahmedabad besides its existing seven-screen property at Miraj City Pulse.

The new multiplex of Miraj cinemas in Vadodra situated at SWC mall has 3D equipped four screens that boast of 728 plush seating capacities with 7.1 Dolby surround sound facility, 2k Projectors and recliner seats while its Ahmedabad property situated at Vitthal Plaza (New Naroda) and has three screens with a seating capacity of 372 along with silver screen and recliner seating facilities comprises with modern state-of-the art infrastructure.

In Delhi-NCR Miraj Cinemas today came out with its new 3-screen multiplex at Laxmi Plaza in Rajendra Nagar, Ghaziabad, where it has 3D equipped screens with seating capacity of 711 people with 7.1 Dolby digital sound systems. This new property in has come out in addition to the existing 2-screen multiplex in Chowdhry Mall, Ghaziabad and at 2-screen multiplex at Subhash Nagar in New Delhi.

In Punjab, Miraj Cinemas launched 3-screen multiplex situated at J's EmiNent Mall complex in Hoshiyarpur. The new property has 2K technology projector and a silver screen for 3D movies. The multiplex is also equipped 7.1 dolby digital sound system with boasts plush seating capacities along with recliner seats.

Miraj MD Amit Sharma said, “We believe this is a milestone for us where Miraj Cinemas promised to provide quality movie watching experience to its patrons and wants to be geographically present throughout the country.”

The company has chalked out an aggressive plan to operate over 100 screens pan India focusing on major cities by end of this year with increasing presence in cities of Delhi NCR, Ahmedabad, Hyderabad & in the state of Maharashtra where it would have atleast 50 screens and the rest will be in the non-metros, Mr. Sharma said adding that the company By 2020, we want to reach 200 screens and we will be adding on average 30-35 screens every year.

According to Bhuvanesh Mendiratta, Miraj Vice President -Operations, “Over past three years we have invested nearly Rs one to 1.5 billion and will go all out to enhance our presence massively in coming days.”

With these additions, Miraj Cinemas is now have operations in 11 states with a presence in 21 cities and want to spread its wings to more Indian cities over next 2-3 years.

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