Indian films promotion: No claimant for up to Rs 1-crore aid

NEW DELHI: Minister of state for information and broadcasting Rajyavardhan Rathore has said his ministry has introduced an additional activity under existing Plan Scheme for providing financial assistance to filmmakers whose films are selected in competition section of an international film festival of repute or India’s official nomination for Academy Awards under Foreign Film Category.

Rethore told the Parliament that the Directorate of Film Festivals has been designated as the nodal agency for implementing this activity. The details of the scheme are available at

The scheme was introduced with effect from 3 October 2016 and, so far, no eligible proposal for seeking assistance under the film promotion scheme has been received, and therefore no assistance has been provided, Rathore said.

Early this month, union minister M Venkaiah Naidu had announced at a press meet here that the Fund was aimed at promoting Indian cinema at International Film Festivals. This initiative would help independent filmmakers to promote their work across the globe.

Naidu claimed that the Government’s efforts to project India as a soft power and filming destination has been a win-win situation so far, in terms of attracting global stakeholders from various quarters of film industry to India as well as Indian films, expertise and talent being accepted globally at international festivals.

According to details on the website, the Festivals to be covered are:

Eligible Film Festival/Award & Corresponding Fund Value

No. Feature Film Festival Key Sections Fund value (INR)
1. Sundance Film Festival – January World Cinema Dramatic competition 15,00,000

2. Sundance Film Festival – January Premieres 10,00,000

3. Int. Film Festival of Rotterdam -January Hivos Tiger Awards Competition 10,00,000

4. Int. Film Festival of Rotterdam -– January Bright Future 7,50,000

5. Int. Film Festival of Rotterdam – January Spectrum 7,50,000

6. Berlin International Film Festival – February Competition 15,00,000

7. Berlin International Film Festival – February Panorama 10,00,000

8. Berlin International Film Festival – February Forum 10,00,000

9. Berlin International Film Festival – February Generation K-plus
& Generation 14plus 10,00,000

10. Festival de Cannes – May In Competition 20,00,000

11. Festival de Cannes – May Un Certain Regard 15,00,000

12. Directors’ Fortnight– May World Premiere 15,00,000

13. International Critics’ Week – May World Premiere 10,00,000

14. Venice International Film Festival – September In Competition 15,00,000

15. Venice International Film Festival – September Orizzonti 10,00,000

16. International Critics’ Week – September Official Selection 7,50,000

17. Venice Days – September Official Selection 7,50,000

18. Toronto Int. Film Festival – September Special Presentation 15,00,000

19. Toronto Int. Film Festival – September Discovery 10,00,000

20. Busan Int. Film Festival –October New Currents 10,00,000

21. Busan Int. Film Festival – October Window on Asian Cinema 7,50,000

22. Locarno Int. Film Festival Concorso Internazionale 7,50,000

23. Oscars Foreign Language Film 50,00,000 to 1,00,00,000

Latest Reads
Six-screen multiplex PVR Maison opens at Jio World Drive

Mumbai: Film exhibition company PVR Ltd, through its luxury arm The Luxury Collection announced the launch of a luxury boutique property PVR Maison at Jio World Drive, Bandra Kurla Complex, here. The six-screen multiplex has a seating capacity of 882 audiences and will be opened in strict...

Movies Hindi
Inox onboards Nissan as official sponsor for World Cup Screening

Multiplex chain Inox Leisure Ltd on Thursday announced the onboarding of Nissan India as official sponsor of the World Cup screening at Inox.

Movies Movies On Mutiple Platforms
Jay Pandya joins Legend Global Studio as CEO

Mumbai: Jay Pandya has joined media company Legend Global Studio as chief executive officer, according to his LinkedIn profile. Prior to this, Pandya was associated with OTT platform Zee5 where he was head of content acquisition and partnership for more than five years. He previously worked with...

Movies Hindi
Siddharth Roy Kapur re-elected as president of Producers Guild of India

Mumbai: Roy Kapur Films founder and MD Siddharth Roy Kapur has been re-elected as president of Producers Guild of India at the 67th annual general meeting (AGM) of the association held virtually on 29 September. Reliance Entertainment's Shibasish Sarkar was named as vice president of the industry...

Movies Hindi
ITC Kitchens of India to feature on Inox’s menu

Multiplex chain Inox Leisure Ltd on Wednesday announced its partnership with ITC Ltd's Ready-to-Eat gourmet brand Kitchens of India to introduce a redefined, innovative F&B experience across all multiplexes of Inox in India.

Movies Movies On Mutiple Platforms
Cinema halls, drama theatres to reopen in Maharashtra from 22 Oct

Mumbai: Maharashtra chief minister Uddhav Thackeray has announced that cinema halls and drama theatres in the state will be allowed to operate starting from 22 October. Theatres will have to adhere to the norms set by the government to prevent the spread of novel coronavirus. The state government...

Movies Hindi
Taapsee Pannu-starrer 'Rashmi Rocket' to directly premiere on Zee5

Mumbai: Video streaming platform Zee5 is set to premiere Tapsee Pannu-starrer sports drama "Rashmi Rocket" on 15 October. The film is produced by Ronnie Screwvala, Neha Anand and Pranjal Khandhdiya under RSVP and Mango People Media.

Movies Hindi
Prime Video to stream original film ‘Sardar Udham’ in October

Mumbai: Amazon Prime Video has announced its new original film "Sardar Udham," which will begin streaming in October. “With every story that we present on Amazon Prime Video, we ensure that the narrative is replete with emotions and depth that finds a place in the heart of every viewer,” said...

Movies Hindi
Viacom18 Studios, Dharma Productions ink four-film distribution deal

Mumbai: Viacom18 Studios on Wednesday announced its partnership with Dharma Productions on four Hindi films meant for theatrical, broadcast, and streaming distribution. The titles which are part of this deal are in various stages of production and are expected to release over the next 18- 24 months.

Movies Hindi

Sign up for our Newsletter

subscribe for latest stories

* indicates required