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Indian Film Exporters Association renamed to include all content owners

The body is now called the Entertainment Content Owners Association of India (ECOA).

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Mumbai: Indian Film Exporters Association has been renamed as Entertainment Content Owners Association of India (ECOA) to adapt with the changing times. The association has also unveiled its new contemporary logo to reflect its refreshed identity.

"ECOA is symbolic of the changing times & acknowledges the meteoric growth of TV, OTT & digital - hence the body also wanted to bring them in their purview & expand their membership to these platforms too," said the association in a statement on Thursday.  

In its new avatar, ECOA will extend its membership to all the entertainment content owners of all languages, genres & formats across all audio-visual platforms, and will not be restricted to films, announced ECOA president Sushilkumar Agrawal.

"We are extremely happy to rechristen & relaunch ourselves and outspread our services to more platforms. The landscape of entertainment has changed drastically in the current times both in terms of production & exhibition, hence bringing its own set of challenges along with it," said Agrawal. "We at ECOA invite all to be a part of our illustrious family & trust us with our history & expertise in safeguarding the content.”

Other than Sushilkumar Agrawal, the other committee members of ECOA are Hiren Gada (vice president), Ashok Jain (secretary), and RK Duggal (treasurer) among others. 

Indian Film Exporters Association was formed in 1963 by Lim Billimoria & few other Indian film exporters to promote & facilitate the commerce of Indian films abroad. ECOA is also a prominent member of various important associations and apex bodies like FICCI & FFI.

The ECOA said it will create B2B opportunities on its website & platforms for content owners to promote & monetise their content globally. It will also participate in important film markets & festivals globally & represent the objectives of the association and the interest of the Indian entertainment content owners.

The association is planning to soon approach the information & broadcasting ministry for appointing itself as an enlisted association for content registration & other related activities.

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