Movies

Hindi Movies genre grew by 1.36%, Sony Max tops with 93.9% OTS: Chrome

MUMBAI: Hindi Movies (Hindi-speaking market) HSM (Exclusive) was the most benefitted genre with 1.36 per cent with Sony Max topping the chart with 93.9 per cent opportunity to see (OTS) in week 27, Chrome Data Analytics & Media reported.

Next in the tally was the kids genre -- all-India genre saw a growth of 0.64 per cent with Nickelodeon leading the genre with 83.6 per cent OTS on an all-India basis.

This was followed by Hindi News-HSM Exclusive which came third with a growth of 0.64 per cent and India TV lead the chart with 99.5 per cent OTS.

Last, but not the least, Business News was on the fourth position with 0.62 per cent in six metros with CNBC Awaaz leading the chart with 83.7 per cent OTS.

Among the losers this week, the English News segment in six metros recorded a fall of 1.17 per cent. Loksabha TV was the most affected channel in the genre with 95.1 per cent.

Ratings of the English GEC genre in six metros decreased by 1.12 per cent with Colors Infinity leading the genre with 47.2 per cent. In the Infotainment genre, all-India ratings dropped by 1.04 per cent with NGC leading the section with 91.3 per cent.

Religious - HSM Exclusive and Youth genre grabbed the fourth and fifth spots, respectively, with 0.68 per cent and 0.36 per cent. Sanskar and MTV led the genre with 96.2 per cent and 91.1 per cent OTS, respectively.

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