Movies

‘Happy New Year’ to be dubbed in German for home video

MUMBAI: Having had a successful run worldwide,Red Chillies Entertainment's (RCE) film Happy New Year (HNY) is now all set to add another feather to its hat. 

The movie will now be available on Home Video from 20 March 2015, dubbed in German language, ensuring that it reaches the drawing rooms of its German fans. HNY came out in German cinemas on 30 October last year, a week after its Indian release where it saw good collections at the box office in its original version and was in Top 10 at the Box Office on its opening day in Germany.

Now with this new move, the company hopes to bridge the gap between language and world content, further. Worldwide distributors Yash Raj Films in association with Rapid Eye Movies are now bringing the Home Video for the German territory.

RCE chief revenue officer Gaurav Verma said, “This home video is specifically aimed at SRK’s extensive fan base in Germany to give them another reason to rejoice. The film is now being offered in German dub as all his films have massive traction there especially in home entertainment. HNY has been dubbed in many local languages and we will continue to extend the reach of our content to the furthest corners of the world by localizing content in more regional languages.”

Talking about the venture at hand, German based Rapid Eye Movies founder Stephen Holl said, “Rapid Eye Movies, in association with YRF, proudly announces the German Home entertainment release of the Red Chillies Entertainment production Happy New Year. SRK is the singular most popular Indian actor in Germany, with a major fan base and numerous fan clubs. After the box office success of the movie in German cinemas, a dubbed German-language version of the film will hit stores on 20 March on DVD and blu-ray, as well as a limited edition digipak.”

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