Report on Shemaroo

Films' miscalculated releases & no face or value

Four films releasing in one week, all lacking in face value with no star who can pull the audience and worst of all, the wrong period to release, bang on the day the Ganesh Festival started.

Ganesh festival has never been the right time to release a film and expect people to flock to cinema halls. This festival which was celebrated as a public event in Maharashtra mainly with some influence till Surat in Gujarat, and Baroda and Indore both having considerable Maharashtrian population being erstwhile Maratha states and, a part of Karnataka.

Now, the festivities are almost pan India and catching up. Entire Maharashtra celebrates this festival and, now, the celebrations have spread equally across entire Gujarat, MP, Karnataka and heading towards other parts of India.

To add to the miscalculated release, the Ram Rahim court ruling made matters worse as it just about ruled out people in the two states of Haryana and Punjab as well as the parts of Delhi venturing out to watch a movie.
Considering the quantum of punishment to the accused baba, there is little hope of moviegoers stepping out in the affected areas. Then, there are flood situations in parts of East to contend with.

Here is the gory picture:

*A Gentleman, an unlikely title which failed to convey anything what the film was about, backfired. If you don’t have enough imagination to name your film, why go ahead and make one at all? Don’t know who uses this word gentleman anymore!

The film opened badly and remained almost stagnant on day two, Saturday. The film showed a marginal increase on Sunday to end its opening weekend with Rs 113 million.

*Babumoshai Bandookbaaz, an odd title for an all-India audience, again shows lack of imagination. The film goes haywire within minutes after its start. It starts with the Vividh Bharati signature tune playing and Kishore Kumar songs on the air but, soon, shifts to the mobile phone era! Nobody ages in this film and you don’t know where it is all happening.

A total bankruptcy of ideas, the film managed to cross the Rs 10 million on the opening day, nothing changed on day two and day three as the film collected Rs 35 million for its opening weekend.

*The fact that the company with a sound background and pedigree, Yash Raj Films should release its all new star cast, Qaidi Band, during the Ganpati Festival, showed a lack of acumen. The film had nothing going for it anyways so why this hasty release? The fact that the film carried the dreams of many newcomers, it deserved a better exploitation.

The film hovered around Rs 3-million figure over its first weekend and can be called the worst failure from Yash Raj Films who, when they make such economical films, are known to cash in from various sources while also creating a library.

*Sniff is poor as collections remained poor at about Rs 4 million for the first weekend.

*Bareilly Ki Barfi falls short of its target as the poor opening took its toll and the film showed only a marginal improvement over its first weekend even as the collections started diminishing as the new week began. The film ended its first week with Rs 165 million.

*Partition: 1947 (Hindi-Dubbed) meets with a disastrous outcome managing to collect just about Rs 7 million in its opening week.

*Toilet Ek Prem Katha adds a handsome Rs 266 million in its second week taking its two-week tally to Rs 1.2 billion.

*Mubarakan collected Rs 11 million in its fourth week taking its four-week total to Rs 564 million.

Latest Reads
PVR records Q4 net loss of Rs 289.12 cr amid Covid blues

Multiplex major PVR Ltd continues to bear the brunt of the ongoing pandemic, as it recorded a consolidated net loss of Rs 289.12 crore in the quarter ended on March 31. The company reported a net loss of Rs 74.49 crore in the same quarter of the last fiscal.

Movies Movies On Mutiple Platforms
Flexibility is the future of cinema exhibition, says Disney CEO Bob Chapek

So how does the world of cinematic exhibition look like currently and how will it shape up beyond the pandemic? To get a perspective, let's take a look at how Walt Disney CEO Bob Chapek sees it. Speaking at the JP Morgan media summit last week, Chapek summarised the future of cinema exhibition in a...

Movies Hollywood
Zee Cinema’s world television premiere of The Master on Sunday

Popular Hindi movie channel Zee Cinema’s world television premiere of the pan-Indian blockbuster The Master is on Sunday, 30 May at 08.00 pm. The Master is the Hindi dubbed version of Vijay's Tamil blockbuster Master, directed by Lokesh Kanagaraj.   

Movies Hindi
Filamchi inks a strategic partnership with Chingari app

MUMBAI: Filamchi, a Bhojpuri movie channel from the house of IN10 Media Network has signed a strategic partnership with Chingari, a homegrown short video app for live streaming of its world TV Premieres. The association will commence with the premiere of the movie Loha Pahalwan, which will be live-...

Movies Hindi
Now Showing: Himalayan woman power documentary at IFFLA’s 19th edition

The Indian Film Festival of Los Angeles (IFFLA) returns on 20-27 May with a line-up of narrative and documentary features and shorts for the festival’s 19th edition where 40 documentaries, including shorts, will be virtually released. While the festival is geo-focused to California, special India...

Movies Hollywood
BookMyShow Stream adds exclusive content to its movie library

Mumbai: With Indian audiences confined to their home due to the second wave of coronavirus outbreak, BookMyShow Stream is offering engaging content to the viewers. From drama to action thriller, BookMyShow Stream will be streaming movies like The Secrets We Keep, Daniel, and Redemption Day to the...

Movies Hindi
US Network NBC drops broadcast of 2022 Golden Globes

US television network NBC has announced that it will drop its broadcast of the Golden Globes ceremony in 2022. The decision comes after the Hollywood backlash over the lack of diversity and the ethics of the Hollywood Foreign Press Association (HFPA), whose members vote on the annual awards for...

Movies Hindi
Nayattu movie review: A raw take on the Indian political circus

KERALA: At a time when police highhandedness, use of excessive force and collusion between lawmakers and lawkeepers has come under scrutiny in the US, India and other parts of the world, Malayalam political thriller Nayattu enters the fray with a story in which the ''hunter becomes the hunted''. It...

Movies Regional
Filmmakers’ hopes dashed again as second Covid wave runs rampant

The Indian film industry was beginning to show signs of a feeble revival early this year. As restrictions eased and Covid cases declined, people began returning to the theatres to relive the cinematic experience.

Movies Hindi

Sign up for our Newsletter

subscribe for latest stories

* indicates required