Movies

Bareilly Ki Barfi -- Insipid

Bareilly Ki Barfi

Small town Uttar Pradesh love stories are the in thing, quite a few having worked at the box office to varied degrees of success. Last week’s release Toilet- Ek Prem Katha, was one such film. The advantage with basing a film in this region is that the subject can take all the liberties it wants, the making is economical and, the major attraction is the subsidy doled out to films shot in the state of UP.

Bareilly Ki Barfi is inspired from a French movie, translated in English as The Ingredients Of Love. It raises some expectations as it comes from the pen of Nitesh Tiwary, who wrote and directed the much acclaimed film Chillar Party; and the blockbuster, Dangal. The director Ashwiny Iyer Tiwary, herself has the film, Nil Battey Sannata to her credit.

Despite these names on the roster, Bareilly Ki Barfi is a typical love story, rather a love triangle, created by the protagonist Ayushmann Khurrana, with evil designs to win the love of a girl, Kriti Sanon, whom he could have won over easily anyway.

Kriti is a tomboy kind of girl in the laidback town of Bareilly, the only daughter of Pankaj Tripathi and Seema Pahwa. Pankaj, a sweet shop owner, has always treated her as the son he wished for. He borrows a cigarette from her when he needs one, lets her be on her own, and has full faith in her decisions.

Kriti is romantic, loves break dance and English movies. She just seems to have been born in a wrong place. However, that does not deter her from living life by her own rules. But her lifestyle carries a price tag. She is rejected by all suitors when it comes to marriage proposals.

Fed up of rejections by her suitors and taunts of her mother, Kriti decides to run away from home when, at the railway station, looking for a cheap read, she picks up a book titled Bareilly Ki Barfi. To her surprise, the girl described as barfi is her alter ego, with the same traits and characteristics. Thinking that the girl in the book is her, Kriti gives up eloping and returns home to look for the book’s author.

The book, as it turns out, is the offshoot of Ayushmann’s failed love. He loved a girl who had all the fun with him but when it came marrying, she went along with her parents’ choice. Devastated, he writes the book but, fearing the backlash of his family, picks on a weakling, Rajkumar Rao, to credit as the author.

Kriti wants to now meet Rajkumar who has so aptly scripted her life in a book. Ayushmann, who has fallen for Kriti but cannot confess to being the author of the book, agrees to be her conduit delivering Kriti’s letters to Rajkumar and his replies to her.

Ultimately, Ayushmann decides to call Rajkumar back, plans to discredit him in the eyes of Kriti so that she is out of his spell.

Whatever interest the film generates is in the second half after the entry of Rajkumar on the scene. The love triangle so developed turns into a battle of wits between Ayushmann and Rajkumar. But, Kriti is the one who rolls the dice.

Looking at the film, save for the background of Bareilly, it has nothing small town about it. All the characters are well versed with the life as it is lived in metros. They dress, think and act like any other city dweller. The screenplay is okay. The direction remains in the parameters set by the writing. Production values are average while technically, the film is just about passable. Musically, the film has one popular number in Sweety tera drama….. The film has no high moments as it maintains its set mediocre narration throughout.

The film scores on casting; Pankaj Tripathi, Rajkumar Rao excel while Seema Pahwa makes her presence felt. Ayushmann Khurrana is good.

Bareilly Ki Barfi is a contrived romcom that fails to tickle.

Producers: Vineet Jain, Renu Ravi Chopra.

Director: Ashwiny Iyer Tiwari.

Cast: Rajkumar Rao, Ayushmann Khurrana, Kriti Sanon, Pankaj Tripathi, Seema Pahwa

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/saregama.jpg?itok=jRuMYecD
Saregama IP boosts profits despite revenue fall in first quarter

BENGALURU: India music label and movie studio Saregama India Ltd (Saregama) reported 100 times growth in consolidated profit after tax (PAT) at Rs 22.01 crore for the quarter ended 30 June 2020 (Q1 2021, quarter or period under review) as compared to the Rs 0.22 crore for the corresponding year ago...

Movies Hindi
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/31/ibhc.jpg?itok=t6uIl9ok
Impact of Covid2019 on the advertising and film industry

The entire film fraternity was shaken with effect to the complete lockdown declared by the Indian prime minister in mid-March 2020. Industry people who were otherwise engaged 24X7 now focussed on the 21-day countdown. Twenty one days turned into three months keeping the lockdown intact. Discussion...

Movies Hindi
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/23/impaa.jpg?itok=dmJUxSlJ
Quash Maharashtra govt’s age limit on sets: IMPPA to Bombay high court

MUMBAI: The Maharashtra government allowed shootings to resume but barred people above the age of 65 from participating, deprived them of a livelihood and because of which they are facing starvation, said the Indian Motion Pictures Producers' Association (IMPPA) in its petition, urging the Bombay...

Movies Hindi
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/movies.jpg?itok=XiB_JIcX
Theatres seek govt aid for re-opening; film producers observe global footfall trends

Social distancing might continue to be the norm even when lockdowns are lifted completely. Theatre owners around the country are in planning mode to resume business as soon as the government gives permission.

Movies Hindi
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/ficci.jpg?itok=gxkRG4H6
Multiplex Association of India expresses displeasure over decision to keep cinemas, multiplexes shut in Unlock 2.0

MUMBAI: On 1 June the government of India entered into unlocking by phases. As per Unlock 2.0 guidelines, offices, high streets, markets and shopping malls, airlines are opened but there is no relief for multiplexes. It continues to be included in the prohibited activities list. Today, Multiplex...

Movies Hindi
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/lionsgate.jpg?itok=ToUEPb3C
Lionsgate Play Premiers 47 Meters Down:Uncaged in English, Hindi, Tamil and Telegu

47 Meters Down: Uncaged is a 2019 American-British survival horror film directed by Johannes Roberts and written by Roberts and Ernest Riera and a sequel to the 2017 hit 47 Meters Down. The plot follows a group of teenage girls who scuba dive to a ruined underwater city, quickly learn they have...

Movies Hindi
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/30/laurence.jpg?itok=LQZ4DK5h
Series Mania announces official dates for 2021 and launches three new initiatives

MUMBAI: Series Mania founder and general director Laurence Herszberg today announced the confirmed dates for Series Mania’s 2021 edition.  Set to take place in Lille, France and the Hauts-de-France region, the Series Mania Festival is set for 19 to 27 March and the Series Mania Forum, to be held in...

Movies International
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/23/golden.jpg?itok=ltMGXPTx
Golden Globes postponed to 28 February 2021

MUMBAI: Due to the Covid2019 pandemic, the 2021 Golden Globes will now take place on 28 February instead of its usual slot. This happens about eight weeks before the 93th Academy Awards. The Hollywood Foreign Press Association said this in a statement. Last week, the Academy of Motion Picture Arts...

Movies Hollywood
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/23/UFO%20Moviez.jpg?itok=GJbDWnPF
UFO Moviez reports ad rev of Rs 302 mn in Q4-FY20

MUMBAI: UFO Moviez, an in-cinema advertising platform, announced its financial results for the quarter and year ended 31 March 2020. Financial Highlights: Quarter ended 31 March 2020  Consolidated revenue stood at Rs 1,094 (Q4FY19 – Rs 1,939) million.  EBITDA stood at Rs 275 (Q4FY19 – Rs 656)...

Movies Hindi

Sign up for our Newsletter

subscribe for latest stories

* indicates required