Movies

'Baahubali' premiere on Sony Max betters Salman Khan's 'Bajrangi Bhaijaan' ratings

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MUMBAI: The two Bs that created the maximum buzz at the Indian box office this year were Bajrangi Bhaijaan and Baahubali - The Beginning. While the former starring Salman Khan did wonders at its recent world television premiere on Star Gold, the latter has gone and bettered its performance on the small screen.

According to TAM Media Research’s analytical division S-Group, Baahubali - The Beginning has toppledBajrangi Bhaijaan with TVR of 6.85 on Sony Max. Bajrangi Bhaijaan notched 6.80 TVR in its world TV premiere on Star Gold.

As was earlier reported by Indiantelevision.com, Star Gold emerged as the number one channel in the Hindi movie genre with the premiere of Bajrangi Bhaijaan. The movie perched itself on the sixth spot on the elite list of the Top 10 world television premieres from 2010 - 2015 as per TAM Media Research.

However, Baahubali has now replaced Bajrangi Bhaijaan in the sixth spot of the top 10 world television premiere list.

Baahubali, directed by S. S Rajamouli and produced by Shobu Yarlagadda and Prasad Devineni, was made in Telugu and Tamil. It was also dubbed in Hindi, Malayalam and French languages.

Baahubali had its Hindi world television premieres in week 44 (25 October) on Sony Max. It may be recalled that it was telecast on Malayalam and Telugu languages, earlier in October.

Baahubali in Telugu telecast on Star India’s regional channel Maa TV received the maximum TVR of 21.8, followed by its Malayalam version on Mazhavil Manorama with 16.1 TVR and last but not the least in Hindi on Sony Max with 6.85 TVR.

Aamir Khan’s 3 Idiots with 10.88 TVR leads the top ten list of world television premiere followed by Salman Khan’s Bodyguard with 9.95 TVR in the second spot. Shah Rukh Khan’s Chennai Express with 9.50 TVR stands in the third spot, while yet another Salman’s Dabangg is on fourth spot with 9.19 TVR. In the fifth position is the Ajay Devgn starrer Singham with 8.72 TVR.

In week 44 Baahubali replaced blockbuster Bajrangi Bhaijaan, which was dominating the sixth spot in week 42. Baahubali with 6.85 TVR bagged the sixth slot in the top ten list just above the Bajrangi Bhaijaan, which is in seventh slot with 6.80 TVR. In eight spot is the Shah Rukh Khan starrer Ra.One,which received 6.72 TVR and Aamir’s PK was at ninth spot with 6.62 TVR. In tenth spot is the Akshay Kumar starrer Entertainment movie premiere with 5.49 TVR.

Bajrangi Bhaijaan was heavily promoted and hence received 81 per cent promo reach and average frequency of 15.5. Baahubali, on the other hand, was promoted to achieve a 70 per cent each. Bajrangi Bhaijaan received 23.3 per cent whereas Baahubali received a higher reach conversion that is 25.1 per cent among the both the movies, on Hindi speaking market (HSM).

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