Hindi
Government backs film production through DCDFC, co-production push
Scheme funds cinema, WAVES 2025 boosts global ties and industry growth.
MUMBAI: Lights, camera… policy action. As India’s screens glow brighter at home and abroad, the government is quietly scripting a bigger role behind the scenes funding films, fuelling collaborations and nudging the country closer to its “create for the world” ambition. At the centre of this effort is the Development, Communication & Dissemination of Filmic Content (DCDFC) scheme, a 100 per cent centrally funded initiative designed to support film production across the country. Through this scheme, the government provides direct financial backing to projects, aiming to strengthen both mainstream and alternative storytelling ecosystems while encouraging cinematic excellence.
The implementation runs through the National Film Development Corporation (NFDC), which plays a key role in facilitating film production, including regional cinema and documentaries. Beyond the screen, the scheme also feeds into the broader economy creating jobs for local technicians, artists and service providers, and strengthening grassroots production networks across states.
The push, however, is not limited to funding alone. India’s ambition to position itself as a global content powerhouse was on display at the World Audio Visual & Entertainment Summit 2025 held in Mumbai, which brought together creators, producers, startups and global stakeholders from over 100 countries. The summit acted as a convergence point for Indian storytelling and international capital, with OTT platforms, investors and technology leaders exploring partnerships in a rapidly evolving content economy.
Complementing this is the government’s focus on audio-visual co-production agreements, which effectively operate on a public-private partnership model. By enabling Indian and international producers to collaborate, these agreements are designed to bring in investment, global expertise and advanced filmmaking practices while also giving Indian stories a wider global footprint.
Support also extends to film culture and preservation. Grants are provided for domestic film festivals recommended by state governments, alongside curated film packages, masterclasses and workshops to nurture talent and audience engagement. The NFDC further collaborates with State Film Development Corporations, offering technical expertise across the filmmaking value chain and supporting the preservation of local film heritage.
Many states, in parallel, are encouraging the development of film infrastructure including production studios often through public-private partnership models, signalling a coordinated push to build a more robust audiovisual ecosystem.
The update was shared in Parliament by Ashwini Vaishnaw in response to a query from Thirumaavalavan Tholkappiyan, outlining a multi-layered approach that blends funding, infrastructure, policy and global outreach.
Taken together, the message is clear: India is not just telling more stories, it is building the machinery to tell them bigger, better and to the world.
Hindi
ZEE5, Applause announce new film Everybody Loves Sohrab Handa
Rajat Kapoor’s dark comedy thriller to stream on ZEE5 from April 10
MUMBAI: ZEE5 and Applause Entertainment have announced their next direct-to-digital collaboration, Everybody Loves Sohrab Handa, a darkly comic whodunnit set to stream from April 10.
Produced in association with Mithya Talkies and written and directed by Rajat Kapoor, the film marks the latest addition to a growing slate of genre-diverse titles from the two partners. Their previous collaborations include dramas, psychological thrillers and dark comedies, with this outing leaning into a layered murder mystery.
The film features an ensemble cast including Vinay Pathak, Ranvir Shorey, Waluscha De Sousa and Saurabh Shukla, among others. The narrative promises a mix of satire, strained relationships and hidden tensions, inviting viewers to look beyond the crime to the dynamics that lead up to it.
ZEE5 business head hindi and chief channel officer Andtv Kaveri Das said, “Our collaboration with Applause Entertainment has been instrumental in building a strong slate with titles such as Bloody Brothers, Mithya and Jab Khuli Kitaab. Everybody Loves Sohrab Handa is a natural progression, aligning with our focus on genre-led content that resonates with audiences.”
Applause Entertainment business head movies Sunil Chainani said, “This collaboration with ZEE5 continues to stand out for its diversity of genres and narrative styles. Everybody Loves Sohrab Handa adds a sharp, darkly comic whodunnit to that mix, driven by Rajat Kapoor’s distinct voice.”
Sharing his creative approach, Rajat Kapoor said he was drawn to the emotional layers behind the genre. “I was interested not just in the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who appear close, yet carry unspoken tensions that eventually surface.”
The partnership between ZEE5 and Applause continues to build on a shared focus on distinctive storytelling, with each project exploring a different tone and genre.
With its mix of humour, tension and ensemble storytelling, the film aims to offer more than just a mystery. It promises a closer look at the secrets people keep, and the consequences when they finally come to light.
