Mindshare promotes Sanchit Sanga as Digital Services head


MUMBAI: Mindshare APAC has promoted Sanchit Sanga as Digital Services head for Asia Pacific.

Based in Singapore, Sanga takes on the role after two years as digital leader for south Asia & south east Asia. His role is effective immediately.

In his new role, Sanga will focus on the continued development and delivery of Mindshare’s digital services to marketers, working closely with the regional in-market digital leads and global teams.

Mindshare continues to focus on expanding its digital services from digital performance product integration to working with GroupM partners like Vocanic to offer innovative social solutions, to building an in-house mobile marketing practice partnering with innovative start ups like Footmarks.

As part of the drive to continually raise the quality of the digital product, Mindshare has increasingly focused on aspects such as precise audience targeting and multi-screen planning, working with partners like Crayon Data, Xaxis and the Mindshare Trading hubs.

Sanga said, “‘I am excited to take on this role and become even more involved in Mindshare’s digital marketing ambitions. Having worked in the digital space for 15 years, I can think of no other agency globally which has the intellectual and organizational backbone to consistently win in this evolving arena. I’m especially looking forward to driving the ongoing expansion of our digital services offering both across the region and globally. Our products are increasingly involving cutting edge partners to drive excellence in digital innovation, and this makes this space an incredibly exciting opportunity as we work with our clients to deliver more and more effective growth and revenue driving options.”

Global Growth Markets, Mindshare Worldwide global growth markets CEO and Asia Pacific chairman Ashutosh Srivastava said, “We are privileged to have highly talented people like Sanchit in the Mindshare family. Over the years, Sanchit has developed trusted relationships with our clients, which continually assists us to lead the industry in digital thinking. It is an exciting time to be in our business, where our understanding of media, technology and effective data usage is becoming more and more central to brand success.”

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