MAM

Taj A Flavor of Darjeeling – Taj’s richest flavor

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/06/14/hul.jpg?itok=GvF00D0u

MUMBAI: Brooke Bond Taj Mahal has been a forerunner in setting the standard of fine tea in India. Over the years it has pioneered  innovations and provided superlative connoisseur experiences. Enhancing its brand commitment towards master-craftsmanship, , Taj Mahal has launched its richest and most premium blend - Taj A Flavor of Darjeeling. Taj Mahal continues its connection with well-known personalities of Indian classical music by associating with Sitarist Niladri Kumar for its new premium variant.The young maestro has also composed “Raag Darjeeling” – a fitting tribute to Taj A Flavor of Darjeeling.

The brand has always been personified by icons who symbolize perfection, passion and unmatched finesse. To capture the essence of the new variant, Taj A Flavor of Darjeeling was unveiled during an enthralling evening of Indian classical music. The music programme was beautifully crafted by young maestro Sitarist Niladri Kumar. Madhuri Dixit Nene the current brand ambassador, also attended the event and added further splendour to the evening. 

On the eve of the launch, Krishnan Sundaram, General Manager, Tea, Hindustan Unilever Limited. said, “Taj Mahal tea has been India’s most loved premium tea brand and it has been our consistent endeavour to improve our offering. Taj A Flavor of Darjeeling,is definitely our most premium offering and we are confident that we will improve the tea drinking experience for our growing consumer base. This launch is also special as it sees us continuing our collaboration with Indian classical music with Niladri Kumar, Rahul Sharma and Ayaan Ali Khan personifing our brand commitment.”

As the face of the brand, Niladri Kumar said, “I have been a Taj Mahal tea loyalist, and it is indeed my pleasure to be associated with it. Taj A Flavor of Darjeeling is also special. I have composed the Raag Darjeeling, in honour of the superlative flavour and experience related with Taj Mahal’s newest offering.”

Enriched with long leaves of pure Darjeeling tea and carefully sourced finest tea leaves from choicest tea gardens in India, Taj A Flavor of Darjeeling promises to make your tea drinking experience extra  special as it is created with a great amount of precision and passion. Every sip promises to reflect great craftsmanship of our master blenders and truly become a connoisseur’s delight.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/yeddd.jpg?itok=X9AKsLFo
Yezdi makes a bold comeback with #NotForSaintHearted campaign

Mumbai: Classic Legends Pvt Ltd, the Indian company that re-introduces iconic marquee motorcycle brands in the market has launched its cult brand Yezdi with a film titled #NotForSaintHearted, that unveils its daring positioning. The campaign is live across the brand’s online platforms.  Conceived...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/indigo.jpg?itok=yrZUDPz2
Indigo Consulting appoints Sanjeev Kumar as senior VP

Mumbai: Indigo Consulting, a Publicis Groupe company, has appointed Sanjeev Kumar as senior vice president – customer success and operational excellence. The company's chief growth officer Krishna Chandaluri will be transitioning to lead his growth mandate as Kumar takes over the baton from him....

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/28/ritik.jpg?itok=i6DYkBw2
Games24x7 signs Hrithik Roshan as the brand ambassador of RummyCircle

Mumbai: Games24x7 on Friday announced Hrithik Roshan as the brand ambassador for online skill gaming platform, RummyCircle. As part of the partnership, Roshan will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_184513_800_x_800_pixel.jpg?itok=bbI1tRGr
India fastest-growing market globally at 14.6%: dentsu Global Ad Spend Forecast report

Mumbai: Advertising expenditure in the Asia Pacific is expected to grow by 5.9 per cent, with India being the fastest-growing market globally at 14.6 per cent, followed by the US, Russia and Canada, according to dentsu's Global Ad Spend Forecast report. Digital forecast is expected to increase 9.6...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_182221_800_x_800_pixel.jpg?itok=J3J9dxwN
D2C brand Plum ropes in Mithila Palkar as brand ambassador

Mumbai: Homegrown beauty and personal care brand Plum on Thursday announced that it has signed actor Mithila Palkar as its first-ever brand ambassador.  Starting her acting career in 2014, Mithila is known for a wide variety of roles that she has portrayed in films and web series.  She is also a...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_175347_800_x_800_pixel.jpg?itok=83YmT8Qh
Outbrain India onboards Mehul Rao as head of engage

Mumbai: Outbrain, a recommendation platform for the open web, on Thursday announced the onboarding of Mehul Rao as head of engage in India.  Rao, who previously served as general manager-corporate at Times Internet, brings 14 years of digital and media expertise to the new role. His prior...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_161453_800_x_800_pixel.jpg?itok=M1qx071j
Tech Mahindra recognised as fastest growing organisation in ‘Brand Strength’ by Brand Finance

Mumbai: Tech Mahindra, a provider of digital transformation, consulting, and business re-engineering services and solutions, has been recognised as the fastest-growing brand in brand strength amongst the top 15 IT services brands by Brand Finance, the global brand evaluation firm. Its brand value...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_134328_800_x_800_pixel.jpg?itok=WXS6ygRt
Fashion & lifestyle influencers top list of influencer advertising guidelines violations: ASCI

Mumbai: The Advertising Standards Council of India (ASCI) has released a report on influencer advertising that lists brands and influencers that failed to comply with the guidelines set by the industry body for influencer advertising. Fashion and lifestyle influencers topped the list of category...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/27/img_27012022_131205_800_x_800_pixel.jpg?itok=sKm77gqg
WATConsult bags ORM & digital listening mandate for Licious

Mumbai: WATConsult, an Isobar company and hybrid digital agency from dentsu India, has won the ORM (Online Reputation Management) and digital listening mandate for D2C unicorn Licious.  The account was won following a competitive multi-agency pitch and will be serviced from the agency’s Mumbai...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required