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C-LAB creates hustle and bustle with MTV India, JBL association

MUMBAI: C-LAB, the influencer marketing company under Dentsu Aegis Network is the catalyst for the recent association between JBL and MTV for its new property called Hustle. With an aim to strengthen the power of collective action and scale up growth as well as visibility, C-LAB banked on its...

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Mother’s Recipe strengthens its instant mix category; unveils healthy Indian breakfast option ‘Instant Upma’

MUMBAI: Breakfast is regarded to be a significant meal because it breaks the period of overnight fasting, replenishes your glucose supply and offers other essential nutrients to maintain your energy levels up all day long. Keeping in mind the significance of breakfast, Mother’s Recipe, India’s...

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Cosmos-Maya secures coveted Diamond Button with 10 million subscribers for its anchor YouTube channel WowKidz

MUMBAI: Cosmos-Maya, the frontrunner in shaping industry trends has added another feather in its cap. WowKidz, it’s YouTube network for kids now has more than 10 million subscribers on its anchor channel and is now a recipient of the coveted Diamond Button. It all started with this one channel and...

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MASS APPEAL AND UNIVERSAL MUSIC INDIA TO LAUNCH MASS APPEAL INDIA

Mumbai: Mass Appeal, the urban culture-focused entertainment company, and Universal Music Group (UMG), the world leader in music-based entertainment, today announced the launch of Mass Appeal India – an innovative new label dedicated to amplifying India’s burgeoning hip-hop culture on a global...

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WATConsult bags digital mandate for Tata Group's Croma

WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has won the digital media duties for Tata Group's Infinity Retail owned - Croma, the leading Indian retail chain for consumer electronics and durables. As the agency on record, WATConsult will be managing the...

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