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Sania Mirza to continue as Centuary Mattresses’ brand ambassador till September 2020

MUMBAI: Centuary Mattresses - one of the India’s leading mattress brands, will be continuing its association with Sania Mirza till September 2020. The tennis star’s engagement as the brand ambassador of Centuary Mattresses which started in March 2018 will now continue till September 2020. This...

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Varun Dhawan’s wardrobe is the first male wardrobe under Alia Bhatt’s initiative-MiSu

MUMBAI: Actress and philanthropist Alia Bhatt has announced the next instalment of her closet sharing initiative ‘Mi Wardrobe is Su Wardrobe’. After Anushka Sharma and Sonakshi Sinha, Varun Dhawan is the third celebrity guest to share handpicked favourites from his personal wardrobe, for charity ....

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Blue Ocean IMC and GoQuest Digital studios announce strategic content partnership

MUMBAI: GoQuest Digital Studios, one of India’s leading original end to end content studio and Blue Ocean IMC, an impact communications agency, today announced the signing of strategic content partnership. The alliance is forged to create a complete Digital offering that is measurable and authentic...

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Switch Media unveils VOD2Live for easy launch of live linear OTT Channels

MUMBAI: Switch Media, a world leader in online video technology, has launched VOD2Live, a clever new solution that enables broadcasters and content owners to effortlessly launch custom dynamic live linear channels in minutes. Using a content owners existing library of VOD assets, VOD2Live creates a...

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Mullen Lintas bags creative mandate for Marico’s Saffola portfolio

MUMBAI: Mullen Lintas has acquired the creative mandate for Marico’s Saffola following a multi-agency pitch. A multi-disciplinary team in its Mumbai office will be handling the responsibilities.

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