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CEAT appoints HUL’s Priya Nair as additional director

KOLKATA: Tyre manufacturer CEAT has appointed Hindustan Unilever Limited’s Priya Nair as additional director in the capacity of independent director. Her appointment is effective from 27 October, for a tenure of five years.

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Sweet success: How Apis is achieving its B2C goals through IPL

NEW DELHI: If a brand wants to reiterate its positioning or share new positioning; introduce a new product/service or range; induce high brand recall or saliency, the Indian Premier League (IPL) is the perfect platform for it. The cricket extravaganza attracts undivided attention from millions of...

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Odisha's rich art & architecture inspires Reliance Jewels new campaign

MUMBAI: Reliance Jewels’ has launched a new ad campaign featuring its new festive collection ‘Utkala Where Beauty Rises’, inspired by Odisha's rich art and architectural history. The film captures patterns and designs that embody the state’s art, tradition and culture, and gives a tour into the...

MAM Media and Advertising Ad Campaigns
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For the footwear industry, the other shoe has dropped

Covid2019 has severely impacted the economy at large, with every sector struggling with its own set of challenges. The footwear industry is no exception. In the past few months, shoe brands have witnessed a fall in sales as people have mostly stayed home and are hesitant to step out, thereby...

MAM Marketing Brands
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upGrad promises #KaamKiDegree for MBA aspirants in new ad

Ed-tech company upGrad has come up with a new campaign called #KaamKiDegree to promote its MBA vertical. Conceptualised by The Womb, the ad taps into the surging demand for online upskilling amid the pandemic.

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