MAM
Zodiak Kids launches international research department
MUMBAI: Zodiak Kids, Zodiak Media‘s children‘s division, has set up an international research department and promoted François Vallerian to VP, marketing research, Zodiak Kids from his previous position as Marathon Media‘s research manager.
The research lab will provide market information to all Zodiak Kids production companies including Marathon Media (Totally Spies, Redakai), Tele Images Productions (The Basketeers, Extreme Football), The Foundation (Waybuloo, Mister Maker), Zodiak Active (The Qpiz), as well as to its international sales and licensing teams.
The surveys, conducted by independent institutes, will assess Zodiak Kids‘ new developments in order to help creative teams adhere to kids‘ expectations, and also assess the sales potential of its current productions in key territories.
The research unit will focus on three different areas: Commission qualitative and quantitative studies with kids in Europe and North America; Track the performance of Zodiak‘s shows worldwide for its sales team; and monitor key market trends worldwide.
It will look into international property launches, audience hits, changes in kids‘ expectations, developing themes, emerging genres, and changes in interactivity as well as taking a broader look at the evolving relationship between kids & families and media & leisure activities.
One of the first surveys commissioned by the new research lab was an online panel conducted in the USA on the animated series The Basketeers, produced by Tele Images Productions for M6, by Harris Interactive and Aloa Consulting.
The panel revealed excellent results among children 6-11: 77 per cent of them liked the show, and 85 per cent of them judged The Basketeers to be “very different from what they know”. They appreciated the mix of action, adventure, basketball and comedy that, according to 65 per cent of them. It appeals to girls just as much as boys. These results are very encouraging for sales of the programme in the US.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
