MAM
Zee appoints Devika Kawle as vice president, syndication
Content licensing veteran moves from Sony to drive global partnerships and distribution
MUMBAI: Zee Entertainment Enterprises has bolstered its content engine with the appointment of Devika Kawle as vice president, syndication, tapping a cross-functional media executive with a track record spanning content, distribution and events.
Kawle steps into the role with experience across global content syndication, licensing, acquisition and distribution, covering television and digital formats including feature films, series, sports, live channels and OTT platforms. Her remit also spans international event sales across seven global trade events, alongside hands-on work in post-production for 12 feature films and production across events and digital video.
Her career portfolio extends into marketing across ATL, BTL, digital and social media, as well as business development, client servicing, public relations and radio, underscoring a breadth that aligns with Zee’s multi-platform ambitions.
“I’m excited to announce that I’ve started a new role at Zee Entertainment Enterprises Limited as vice president – syndication. Looking forward to contributing to Zee’s incredible legacy, exploring new partnerships, and driving meaningful growth across markets. Grateful for all the support and excited for what lies ahead,” Kawle said.
Zee’s move signals a renewed push on global content partnerships and monetisation, with Kawle expected to leverage her experience in cross-cultural and cross-functional environments to scale syndication opportunities.
As streaming, television and live content converge into a high-stakes distribution battle, Zee appears to be sharpening its dealmaking bench. Kawle’s mandate is clear: widen the pipeline, deepen partnerships and turn content into currency across borders.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
