MAM
Zabeen signs off from TV9 after shaping the network’s public voice
Communications leader exits after three years spanning MD office strategy and media outreach.
MUMBAI: After more than three years of shaping the message behind the microphone, Sana Zabeen has moved on from TV9 Network, closing a chapter that saw her play a central role in the broadcaster’s communications and media strategy.
Zabeen most recently served as lead of PR and communication and media relations, a role she took on in April 2024. From the managing director’s office, she steered brand communication, managed media engagement and sharpened institutional messaging at a time when news networks have been under constant public and industry scrutiny.
Before that, she worked in communication and outreach within the MD’s office between January 2023 and April 2024, contributing to strategic positioning and stakeholder communication as the network expanded its footprint and narrative.
Her exit marks the end of a stint that built on a diverse media and marketing career. Prior to joining TV9, Zabeen was head of content and marketing at Nikology, where she led brand-led content strategies, media positioning and revenue-focused communication initiatives.
She has also held leadership roles at Bada Business Pvt. Ltd. as senior project manager, and spent over five years at Times Network, working in branded content and collaborating closely with marquee advertisers on integrated media solutions.
Earlier in her career, Zabeen was associate producer at CNBC TV18, where she produced large-format branded properties and business features. She began her journalism journey as a correspondent covering enterprise technology with Web18 and Mobile18, laying a reporting foundation that later informed her strategic communications work.
As Zabeen turns the page, her trajectory reflects a professional who has moved fluidly between newsroom, branded content and boardroom communication, a mix that has become increasingly valuable in today’s media ecosystem.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
