Digital
TCS launches Workspace Experience Studio with Zscaler
New AI-powered solution targets $160Bn digital workspace market by 2030.
MUMBAI: TCS just turned the office into a workspace wonderland because when Zero Trust meets AI, even Monday mornings start feeling productive. Tata Consultancy Services (TCS) has launched TCS Workspace Experience Studio, engineered with Zscaler Digital Experience (ZDX), to deliver seamless, resilient, and proactive digital workspaces for global enterprises. The solution integrates Zero Trust security, advanced observability, and AI-powered experience analytics, shifting from traditional Service Level Agreements (SLAs) to Experience Level Agreements (XLAs) that prioritise user productivity and satisfaction.
The platform taps into the rapidly expanding digital workspace market, projected to surpass $160 billion by 2030, with an addressable opportunity exceeding $8 billion in the next five years. Powered by Zscaler OneAPI for integration and automation, it adds Digital Experience Monitoring (DEM), workplace observability, and enhanced cybersecurity capabilities to TCS’s Human-Centric AI portfolio.
Key features include auto-healing and auto-remediation to detect and fix issues across systems, applications, and infrastructure reducing downtime and manual intervention. The User Persona feature uses ZDX data for personalised insights and recommendations, easing user friction and boosting efficiency.
TCS has deployed the solution for a leading Scottish multinational engineering company, where it is projected to deliver a 25–30 per cent boost in user productivity and significantly improve digital experience.
Zscaler, SVP of global partner for ecosystems Anthony Torsiello said, “Together, we are empowering organisations to achieve tangible business results by delivering smarter, more resilient digital environments that enhance productivity, improve user experiences, and drive operational success.”
TCS global head of ITIS offerings & engineering for cloud unit Murali Menon added, “CIOs are prioritising AI infusion to transform workspace experiences, fostering greater collaboration and accelerating innovation. Our strategic partnership with Zscaler delivers enhanced user experiences and optimised application performance across diverse environments.”
In an era where hybrid work is the norm and downtime is the enemy, TCS and Zscaler aren’t just building better offices, they’re crafting digital spaces where employees actually want to log in, one intelligent fix at a time.
Digital
AI drives 92 per cent surge to 15M views across India’s open web
Taboola data shows rising AI curiosity reshaping digital consumption trends
MUMBAI: Artificial intelligence is fast becoming the internet’s favourite topic in India, with fresh data showing a sharp spike in audience interest across the open web.
Insights from Taboola’s Taboola Newsroom reveal that AI-related content generated more than 15 million pageviews over the past 90 days, marking a striking 92 per cent jump compared to the previous 45-day period. The surge signals a clear shift, with AI moving from niche tech chatter to mainstream digital curiosity.
The broader technology category is also seeing momentum, clocking around 1.7 million pageviews and a 27 per cent rise in engagement. However, much of that growth appears to be riding on the AI wave, as developments in artificial intelligence increasingly dominate tech narratives.
Within the AI ecosystem, newer players are quickly capturing attention. Content linked to Anthropic alone drew roughly 2.5 million pageviews, registering a dramatic 2,096 per cent surge. The spike reflects growing interest in alternative AI models and emerging competitors in the space.
Meanwhile, familiar names continue to hold steady ground. Coverage around ChatGPT generated about 1.2 million pageviews, underlining sustained curiosity as users explore practical applications, updates, and everyday use cases for generative AI tools.
Big Tech is firmly in the spotlight too. Content related to Meta attracted approximately 2.2 million pageviews, up 30 per cent, as audiences track its expanding role in AI infrastructure and innovation.
Taken together, the data points to a deeper shift in how audiences engage with AI. Interest is no longer tied only to big announcements but is evolving into a steady stream of exploration around tools, platforms, and real-world uses.
For publishers, this opens the door to richer storytelling through explainers and practical insights. For advertisers, it presents a chance to tap into a highly engaged, tech-savvy audience.
If the numbers are anything to go by, AI is not just part of the conversation anymore, it is leading it.
