MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
MAM
Croma appoints Suman Guha as Chief Digital Officer
Experienced tech leader to accelerate digital transformation and omnichannel strategy.
MUMBAI: When your gadgets need to sync as smoothly as your shopping experience, it pays to bring in a digital conductor and Croma has just done exactly that. Croma has appointed Suman Guha as its new chief digital officer. In this role, he will lead the electronics retailer’s digital transformation journey, strengthen its omnichannel capabilities, and drive innovation across customer experience and technology platforms.
Guha brings with him significant years of experience across internet-scale B2C ecosystems and SaaS ventures. Prior to joining Croma, he held key leadership positions at several prominent organisations, including TATA CLIQ, Tata Digital, Reliance Retail, Cisco, Tesco, Teradata, Red Hat, Castle Rock Research Corporation, and Innozon Software Technologies [P] Ltd.
Throughout his career, he has played a pivotal role in product development, platform engineering, and large-scale technology integrations. His extensive expertise in commerce platforms and enterprise technology positions him well to accelerate Croma’s digital growth and innovation strategy.
From building robust online marketplaces to engineering seamless enterprise solutions, Suman Guha has spent years making technology work smarter for both businesses and consumers. Now at Croma, he gets the exciting opportunity to ensure that whether customers walk into a store or shop online, their experience feels equally smart, seamless and delightful.
In India’s fast-evolving retail landscape, where clicks and bricks must blend effortlessly, Guha’s appointment signals Croma’s clear ambition to stay ahead of the digital curve. The remote may control the TV, but it looks like Suman Guha will now help control how millions experience their favourite electronics brand.
