MAM
Spykar launches ‘her hustle kit’ for Women’s Day
Limited-edition denim pouch gifted to women shoppers on 7–8 March.
MUMBAI: Spykar just turned handbag chaos into quiet celebration because every woman deserves a sidekick that says “you’ve got this” without saying a word. Spykar has unveiled a thoughtful Women’s Day initiative, gifting its limited-edition ‘Her Hustle Kit,’ a premium, durable denim pouch to every woman who shops at any Spykar store over the weekend of 7–8 March 2026. Each kit includes the stylish pouch, a special gift voucher and a celebratory note, designed to honour the daily juggle women manage across work, family, errands and personal dreams.
The pouch is positioned as the ultimate handbag organiser small enough to slip in, strong enough to hold the transitions from boardroom leader to school-run mum, from gym warrior to last-minute planner. It keeps essentials like lipstick, charger, safety pins and more within easy reach, eliminating the frantic rummage that so many women know too well.
Spykar co-founder and CEO Sanjay Vakharia said, “A pouch is a necessity for every woman’s handbag age, job, city no-bar. It holds her transitions from a 9-to-5 leader to a 6-to-9 dreamer, from boardroom presentations to school pick-ups. We wanted to be a part of their daily story and acknowledge their hustle with this kit.”
The activation reflects Spykar’s long-standing focus on celebrating individuality and practicality, especially for women who balance multiple roles. By turning a simple accessory into a symbol of readiness and resilience, the brand delivers more than a gift, it offers a quiet nod to the organised chaos behind every confident stride.
This Women’s Day, Spykar isn’t just selling denim, it’s handing women a little extra armour for the everyday battlefield, proving that sometimes the smallest pouch carries the biggest message: keep shining, keep hustling, keep going.
Brands
Godrej Capital’s ‘Do se teen’ celebrates women scaling businesses
Aarohi loans cross Rs 1,000 crore AUM milestone for women entrepreneurs
MUMBAI: Godrej Capital has launched a new campaign, ‘Do se teen’, ahead of International Women’s Day, spotlighting India’s emerging women entrepreneurs and the families increasingly backing their ambitions.
The film centres on a woman entrepreneur preparing to expand her warehouse business from two outlets to three. A brief misunderstanding, when her mother-in-law mistakes the expansion for a pregnancy announcement, quickly turns into a moment of encouragement as the family supports her decision to sign a business loan and grow the venture on her own terms.
The campaign forms part of Aarohi Loans for Women, an initiative by Godrej Capital’s subsidiaries designed to expand access to credit for women borrowers. The programme removes a longstanding barrier in lending by allowing women to apply for loans without a mandatory male co-applicant, giving them greater financial autonomy.
“Across India, more women are stepping forward to build and scale their own businesses, but access to formal credit remains a challenge,” said Godrej Capital managing director and chief executive Manish Shah. “Through Aarohi, we aim to remove some of these barriers and make it easier for women to access capital and grow with confidence.”
Since its launch, the initiative has gained traction among women entrepreneurs. Loans worth Rs 1,890 crore have been disbursed under the programme, helping the portfolio cross the Rs 1,000 crore assets under management (AUM) milestone. The company is targeting roughly Rs 1,200 crore AUM by the end of the current financial year.
Beyond lending, the programme also focuses on strengthening the ecosystem for women-led businesses through financial literacy initiatives, training partnerships and community programmes aimed at building entrepreneurial capabilities.
As part of its outreach, the company recently opened an all-women branch in Pune to deepen engagement with women entrepreneurs and local business networks.
Godrej Capital says the campaign underscores a broader cultural shift: as families increasingly support women’s ambitions, and credit becomes easier to access, women-led enterprises are poised to expand their role in India’s small-business economy.
