MAM
Shifali Singh named Forever New India head
Retail star threads fresh energy into premium brand’s Indian chapter.
MUMBAI: In a move that’s been tailor-made for the times, Forever New has just zipped Shifali Singh into the top spot as country director for India because when your brand is all about timeless style, you want someone who can stitch the future together without missing a beat.
With more than 20 years of retail royalty under her belt, Singh is no stranger to turning fashion dreams into serious business. She’s the same force who repositioned Ritu Kumar into a luxury powerhouse at Reliance Brands, supercharged BIBA’s omni-channel game, and co-founded over 70 international brand tie-ups at Myntra-Jabong, giving the platform its global swagger. Throw in her earlier stints scaling Marks & Spencer and United Colors of Benetton India, and you’ve got a leader who knows how to make stores sing, clicks convert, and customers come back for more.
Her mission now? To supercharge Forever New’s omni-channel world, crank up the consumer love, weave digital even deeper into the fabric, and keep that signature premium polish shining brighter than ever in a market that never sits still.
The handover comes with a classy twist, Dhruv Bogra, who’s steered the ship since 2019, is stepping back from day-to-day duties but staying firmly in the picture as Advisor to the Board. His seven years of building the brand from strength to strength will keep guiding the team from the wings.
Bogra put it best, “I am delighted to pass the baton of Forever New India to the experienced and proven hands of Shifali Singh. She has had an illustrious and outstanding track record of great leadership in the fashion space and is well poised to take Forever New to newer heights. I will miss my incredible and highly gifted colleagues who have charted the admirable course of the brand over the last seven years.”
Singh, who first fell for the label as a customer, couldn’t hide her excitement, “My association with Forever New began as a customer, where I developed a deep appreciation for its refined aesthetic and elevated design philosophy. As I step into this leadership role, that connection deepens my commitment to the brand. Forever New holds a distinctive premium positioning in India, and my focus will be on building a future-ready, consumer-centric omni-channel business that seamlessly bridges retail and digital, while driving strategic, long-term growth.”
So next time you’re browsing that perfect dress or crisp shirt, remember behind the elegance is a brand that just got itself a seriously stylish new leader. Forever New? Looks like it’s about to feel even more forever fresh.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
