Brands
Shekhar Swarup named CEO of Globus Spirits
Longtime insider steps up to lead next growth phase of liquor major
NEW DELHI: Sometimes the next chief executive is already in the room. At Globus Spirits, that person is Shekhar Swarup.
The company has named Swarup as its chief executive officer, elevating a long-time insider who has spent nearly two decades helping shape the liquor maker’s operations and growth strategy.
Swarup has been with the company for over 17 years and most recently served as joint managing director, a role he has held since 2017. During this period, he worked closely on expanding Globus Spirits’ manufacturing footprint and strengthening its consumer brands portfolio.
Before that, he served as executive director from 2011 to 2017 and earlier held an executive role at the company between 2008 and 2011.
Headquartered in New Delhi, Globus Spirits operates across the alcohol value chain, manufacturing and marketing Indian Made Indian Liquor and Indian Made Foreign Liquor while also producing bulk alcohol and offering contract bottling services to other liquor companies.
The company is one of the country’s largest manufacturers of Grain Neutral Spirit, with installed capacities of about 500 kilolitres per day across four states. It also bottles around 1.5 million nine-litre cases every month, with nearly 80 per cent coming from its own brands.
Outside the company, Swarup is the founder of India Craft Spirits Co and serves as vice president of the All India Distillers’ Association.
An alumnus of the University of Bradford, where he studied Business and Management, Swarup also completed the Owner President Management programme at Harvard Business School between 2022 and 2024.
With his elevation, the company is signalling continuity at the top, placing a seasoned hand on the wheel as it looks to build on its presence in India’s competitive spirits market.
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
