MAM
RVCJ Group and CricTracker Unite to Build a Sports Content Powerhouse with an 85 Million Strong Social Audience
Mumbai/Bengaluru: In a significant development for India’s digital media ecosystem, RVCJ Group, one of the country’s leading digital entertainment networks, has announced a strategic partnership with CricTracker, a trusted authority in cricket journalism and analytics.
The collaboration brings together viral storytelling and data-driven sports coverage to create one of the most influential sports content ecosystems globally, unlocking new possibilities across content creation, distribution, and brand engagement.
The partnership unites two established leaders with over a decade of combined expertise in digital entertainment and cricket journalism, combining RVCJ’s large-scale audience engagement and viral storytelling with CricTracker’s credibility in sports coverage and analytics.
Together, the two platforms command a combined audience of over 85 million followers across digital and social platforms, creating a powerful network for sports content distribution and brand collaborations.
CricTracker brings a strong and highly engaged sports community with over 20.6 million followers across platforms and over 30 million monthly page views. The platform has also generated over 1.2 billion total content reach, 2.1 billion content views, and more than 105 million views on its video section during the recently concluded ICC T20 World Cup 2026, making it one of the most trusted destinations for cricket fans seeking real-time insights, analysis, and updates.
Complementing this, RVCJ adds unmatched scale and distribution power with more than 65 million followers across its digital network, generating over 790 million interactions and more than 10 billion views in the last 90 days alone. This powerful combination of reach, engagement, and domain expertise positions the alliance among the most impactful digital sports content ecosystems globally.
As India’s digital sports audience continues to expand rapidly, the collaboration reflects a broader shift in the media landscape where entertainment-driven storytelling and niche editorial expertise are increasingly converging. By blending culturally relevant, shareable storytelling formats with credible, data-backed cricket coverage, the partnership aims to create engaging sports narratives tailored for today’s digital-first audiences.
Beyond content creation, the partnership will also unlock new opportunities for brands, creators, and athletes within India’s rapidly evolving digital sports ecosystem. This includes integrated brand campaigns, sponsored storytelling, branded video collaborations, display and performance advertising solutions, as well as talent management and athlete-led influencer campaigns, creating a structured environment where content, creators, and brands connect seamlessly at scale.
Commenting on the collaboration, Shahid Javed Ansari, Director, RVCJ Group, said:
“This collaboration with CricTracker is a natural extension of our vision to expand into sports content. By combining our storytelling capabilities with CricTracker’s domain expertise, we aim to create engaging and scalable sports narratives that resonate strongly with digital audiences and brands alike.”
A. Aziz Khan, Director, RVCJ Group, added:
“The sports content industry in India is evolving rapidly, and this partnership allows us to tap into one of the most passionate audience segments in the country. We see immense potential not only in content creation but also in building a strong commercial ecosystem around sports storytelling.”
Sharing his thoughts on the partnership, Syed Sujjad Pasha, CEO & Founder, CricTracker, said:
“Our vision has always been to make cricket content more engaging, accessible, and impactful for fans across India. Partnering with RVCJ enables us to combine credible cricket journalism with powerful storytelling and wider digital reach. Together, we aim to redefine how sports content is consumed and monetized in the digital era.”
With CricTracker’s strong and loyal reader base and RVCJ’s massive distribution network, the partnership significantly enhances the reach and impact of sports content across India. As digital consumption accelerates, collaborations like this highlight the future of media where content, community, and commerce converge to create scalable ecosystems.
With joint initiatives set to roll out in the coming months, the RVCJ CricTracker partnership is poised to set new benchmarks in global sports media, combining scale, credibility, and cultural relevance like never before.
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
