MAM
Pritish Nandy Communications unveils 30-year brand film
Nostalgic retrospective traces journey from 1993 to global streaming era.
MUMBAI: Pritish Nandy Communications just dropped a 30-year highlight reel because when you’ve been telling stories since 1993, even your brand film deserves a standing ovation and an encore. Pritish Nandy Communications (PNC), one of India’s earliest publicly listed creative content companies, has released a new brand film marking over three decades of storytelling innovation. Created in collaboration with White Turtle Studios (a Trailer Park Group company), the film traces PNC’s evolution from a small creative hot shop in South Mumbai in 1993 to a global storyteller reaching audiences in over 240 countries and territories.
The nostalgic montage showcases some of the company’s most iconic titles, including The Pritish Nandy Show, Raj Kahani, Face Off, Chameli, Hazaaron Khwaishein Aisi, Kaante, Shabd, Ugly Aur Pagli, Modern Love Mumbai, Four More Shots Please! and The Royals. It highlights how PNC has adapted across every major shift in Indian entertainment from terrestrial television and satellite broadcasting to cinema, premium TV, and the current streaming-first era while staying true to its core focus on distinctive, culturally resonant storytelling.
Pritish Nandy Communications president and creative director Rangita Pritish Nandy said, “This brand film reflects how we have grown alongside the industry itself over these three decades. When we began in the 1990s, television was the primary medium. Over time, every new format demanded a shift in thinking. We embraced those shifts early and built across platforms without losing our creative identity. More than a milestone, this film is a moment of reflection on the risks taken, the stories backed, and the cultural conversations we helped shape along the way.”
Trailer Park Group managing director for APAC Tamagna Ghosh added, “Pritish Nandy Communications hasn’t just witnessed every era of Indian entertainment, it’s helped define them. Our job was to make sure the film felt as forward-looking as the company itself.”
White Turtle Studios executive director & co-dounder Ankit Bhatia said, “Thirty-two years of iconic titles is a creative challenge as much as it is a privilege. We wanted the film to feel alive, not archival.”
The film positions PNC at the intersection of legacy and forward momentum, driven by the same instinct that sparked its beginnings: reimagining storytelling for every new era and every new audience.
In an entertainment industry that reinvents itself every few years, Pritish Nandy Communications isn’t just surviving the changes, it’s scripting them, proving that the best stories aren’t confined by format, only by imagination.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
