Pubnation: How print industry plans to monetise post-Covid

Top minds from the Indian print industry to discuss their strategies on 21 October

NEW DELHI: Covid-2019 pandemic has had a severe impact on the business of print publications; the initial months witnessed a complete clampdown on supply chain which consequently limited advertiser movement. However, with other industries gradually reviving and the festive season opening the door for better opportunities for advertisers across the board, it seems like a good time for the print publication industry to pull up its socks. Big brands like Amazon and Flipkart have already reclaimed the front pages to trumpet their seasonal sales, and several other categories are looking to return to the broadsheets.

There are some visible changes in advertiser behaviour across media, however – budgets have shrunk, expenses are being deferred, the plans are different from pre-Covid times. In such a scenario, it is imperative that the industry begin working with newer, sharper business models, modified offerings, and monetisation strategies.

To shed light on the new rules of the ad game, is calling in top industry players on a common platform with the print edition of its virtual roundtable “Pubnation -- Monetising it Right” on 21 October 2020 at 5:00 pm.

Moderated by founder, CEO, and editor-in-chief Anil Wanvari, the panel will witness the presence of The Hindu chief revenue officer Suresh Balakrishna, Malayala Manorama VP marketing and ad sales Varghese Chandy, Punjab Kesari Group director Abhijay Chopra, Sakshi Media Group ED and CEO Vinay Maheshwari, Amar Ujala Publications president - marketing Rajiv Kental, and HT Media Ltd ED Rajeev Beotra.

The discussion will be around what monetisation trends the industry is witnessing, the early signs of revival and strategy for various markets. The panel will also delve into advertiser sentiments, agency relationships, and the role of their digital offerings in the revenue cycle.

To register, head on to

Latest Reads
Glamyo Health onboards Rajat Kapoor as brand ambassador

Mumbai: Glamyo Health, an Asset Light healthcare startup operating in the field of elective surgeries, has announced Bollywood actor and filmmaker Rajat Kapoor as its brand ambassador. According to a statement, Kapoor will feature across online campaigns of the brand that are aimed at generating...

MAM Marketing MAM
Zomato founder calls out 'intolerance' on social media after language row

MUMBAI: Founder of online food delivery platform Zomato, Deepinder Goyal has called out the rise of ‘intolerance’ among the social media users, after the platform found itself in the eye of another Twitter storm early this week. “An ignorant mistake by someone in a support centre of a food delivery...

MAM Marketing MAM
The Mavericks wins communications mandate for Stellaris Venture Partners

Mumbai: Marketing communications advisory The Mavericks India has been awarded the integrated communications mandate for early-stage fund Stellaris Venture Partners. “We are thrilled to partner Stellaris Venture Partners in co-creating its communications approach and amplifying its business impact...

MAM Media and Advertising Account
Phanimohan Kalagara named new CTO at Pine Labs

Mumbai: Merchant commerce platform Pine Labs on Wednesday announced the appointment of Phanimohan Kalagara as its new CTO. Kalagara is an MS in computer science from Utah State University and has over two decades of experience working with companies in the United States and India. He has extensive...

MAM Media and Advertising People
Sidharth Rao to take direct charge of dentsu Webchutney from Jan 2022

Mumbai: Dentsu Webchutney on Wednesday announced that CEO Gautam Reghunath and COO PG Aditiya will be leaving their positions early next year to set up their own venture. With this change, the agency will now be back under the direct charge of dentsuMB Group CEO Sidharth Rao. Rao, founder of dentsu...

MAM Marketing MAM
Stand out and be heard this festive season, with Spotify

The upcoming festive season is one of the busiest times for any marketer and planner in India. It will be a festive season that will be drastically different from previous years and any marketing campaign will have to stand out to work. This will be even more difficult for marketers who want to...

MAM Marketing MAM
Laqshya Media Group executes OOH campaign for Tanishq’s latest collection

As the country slowly gears up to fully ‘unlock’ post the second wave of the pandemic, outdoor advertising has also begun to see an uptick. Marketing communications group Laqshya Media Group is among the latest to execute a mega OOH campaign for Tanishq’s festive collection ‘Utsaah’ - The Festival...

MAM Marketing MAM
Majority of ads are replete with gender stereotypes, shows new Asci study

Mumbai: Majority of the advertisements shown across media channels are replete with problematic and stereotypical depictions of gender, shows the latest study of over six hundred advertisements conducted by the Advertising Standards Council of India (Asci) in association with Futurebrands.

MAM Marketing MAM
Ather Energy rejoins Kerala Blasters FC as official partner for ISL

Mumbai: As the country gears up for the seventh season of the Indian Super League (ISL), homegrown electric scooter manufacturer Ather Energy has joined Kerala Blaster Football Club (KBFC) as the official partner of the team. This is the second consecutive year for the brand to be a part of the...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required