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Pubnation: How print industry plans to monetise post-Covid

Top minds from the Indian print industry to discuss their strategies on 21 October

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NEW DELHI: Covid-2019 pandemic has had a severe impact on the business of print publications; the initial months witnessed a complete clampdown on supply chain which consequently limited advertiser movement. However, with other industries gradually reviving and the festive season opening the door for better opportunities for advertisers across the board, it seems like a good time for the print publication industry to pull up its socks. Big brands like Amazon and Flipkart have already reclaimed the front pages to trumpet their seasonal sales, and several other categories are looking to return to the broadsheets.

There are some visible changes in advertiser behaviour across media, however – budgets have shrunk, expenses are being deferred, the plans are different from pre-Covid times. In such a scenario, it is imperative that the industry begin working with newer, sharper business models, modified offerings, and monetisation strategies.

To shed light on the new rules of the ad game, Indiantelevision.com is calling in top industry players on a common platform with the print edition of its virtual roundtable “Pubnation -- Monetising it Right” on 21 October 2020 at 5:00 pm.

Moderated by Indiantelevision.com founder, CEO, and editor-in-chief Anil Wanvari, the panel will witness the presence of The Hindu chief revenue officer Suresh Balakrishna, Malayala Manorama VP marketing and ad sales Varghese Chandy, Punjab Kesari Group director Abhijay Chopra, Sakshi Media Group ED and CEO Vinay Maheshwari, Amar Ujala Publications president - marketing Rajiv Kental, and HT Media Ltd ED Rajeev Beotra.

The discussion will be around what monetisation trends the industry is witnessing, the early signs of revival and strategy for various markets. The panel will also delve into advertiser sentiments, agency relationships, and the role of their digital offerings in the revenue cycle.

To register, head on to https://us02web.zoom.us/webinar/register/WN_E_Dddx_rRf6V-bG2eAvrQw

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