MAM

Mathrubhumi delivers a special Diwali edition to its readers

The supplement was created with enriching content and advertising support.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/11/13/mathur.jpg?itok=JqhAbRWf

NEW DELHI: Always delivering something different to its readers and clients, Mathrubhumi conceptualised yet another special edition, this time for Diwali 2020. Despite Diwali not being a big festival in Kerala, the publisher tried something different to stand out in the market by creating a hugely successful additional 10-page supplement and delivering it on 12 November. 

The paper was curated with enriching content and advertising support, in addition to also ensuring the main issue of the day itself looks great. It covered ads from a variety of categories such as consumer goods, mobiles, local retailers, hospitality segment, OTC medicines, and educational institutions. 

Mathrubhumi Group MD Shreyams Kumar said, “This is in line with the various innovations the group is embarking on, all with a view to offer our readers richer content in every aspect and the advertisers with relevant environment to connect with our readers. We have created history by inventing a new season after Onam.  I congratulate our entire team behind this for the stupendous success.  Taking the opportunity to also thank all our advertisers who saw the merit in being part of the special issue.”

The publisher claimed in a press statement that the initial reactions from the market seem to suggest that this has indeed worked towards providing a sudden boost of energy and confidence to both the consumers as well as the merchants in Kerala.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/img_28012021_143154_800_x_800_pixel.jpg?itok=P10vJZwp
Reckitt Benckiser leads Rs 45 crore funding round in Bombay Shaving Company

NEW DELHI: Consumer goods giant Reckitt Benckiser has led a Rs 45 crores funding round in Visage Lines Personal Care Pvt Ltd which owns Bombay Shaving Company. The round also saw participation from individual HNIs such as Rajesh Sud from Bharti Enterprises, Avaana Capital founder Anjali Bansal, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/img_28012021_131417_800_x_800_pixel.jpg?itok=L0ftzEAv
Jagadeesh J named VP-marketing at Unacademy

NEW DELHI: Bengaluru-based online learning company Unacademy has appointed Jagadeesh J as its new VP-marketing. The post fell vacant after Karan Shroff was promoted to the post of CMO in September last year.  Jagadeesh took to LinkedIn to share this professional update: “Hello Everyone! I am happy...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/digital.jpg?itok=QX9I6-5e
Digital Refresh Network wins integrated mandate for Mahindra's Krish-e

NEW DELHI: Digital Refresh Networks (DRN) has secured the pan-India mandate  for Krish-E by Mahindra, a new farming as a service (FaaS) business, introducing a digital era in farming. Krish-e is a business vertical that provides technology, access to equipment through rentals and multiple other...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/img_28012021_124512_800_x_800_pixel.jpg?itok=mJNU1bw_
FCB India wins integrated creative mandate for Lakme & Elle 18

NEW DELHI: FCB India has been awarded the integrated communication mandate of HUL-owned cosmetic brands Lakme & Elle 18 following a multi-agency pitch. The agency will lead the mandate powered with 360-degree communication strategies that are more adaptive and relevant to the current market...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/mpl.jpg?itok=enYUpM2b
MPL announces unique Employee Investment Plan; raises $500,000

Mobile Premier League (MPL), India’s largest esports and mobile gaming platform, today announced that it has raised $500,000 from its existing employees as part of its unique Employee Investment Plan. MPL’s efforts to ensure that talent in the company is rewarded is not new. In September 2020, the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/hul.jpg?itok=7FllNgm_
HUL ad spends swell 19% in Q3 2020

Mumbai: FMCG behemoth Hindustan Unilever Ltd (HUL) has reported a 20 per cent growth in sales and 19 per cent rise in profit for the quarter ended 30 December 2020. Interestingly, the ad spends for the consumer goods major grew by 19 per cent y-o-y to reach Rs 1,392 crore for the quarter. In 2019,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/vigor.jpg?itok=eoxafei1
Vigor Media Worldwide bags PR mandate of Atulya

NEW DELHI: Ayurveda-based wellness brand Atulya has assigned its PR and communications mandate to Vigor Media Worldwide.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/choclate.jpg?itok=aRJPW5gQ
Indiluxe chocolates reflect the culinary canvas of India

Mumbai: In the run-up to Valentine’s Day, Indiluxe by Tata CLiQ Luxury and ASA by TajSATS have collaborated to create a limited-edition collection of artisanal chocolates that celebrate the flavours of India and also makes them an ideal gift for a special someone.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/micro.jpg?itok=BxrRag3l
Micromax announces #INdiakeRealHeroes campaign

Micromax Informatics Ltd., India’s very own smartphone and consumer electronics brand, today announced a social campaign titled #INdiakeRealHeroes via Rahul Sharma’s post on twitter http://bit.ly/INdiaKeRealHeroes. The aim of this campaign is to recognise and applaud real heroes, who have gone...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required