MAM

Govt ad spend on print falls by 54 % in last 3 years

Total Rs 197.49 cr was spent on print ads in 2020-21 by Centre.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/07/27/print-media-800.jpg?itok=4RHGzaQY

New Delhi: The government’s expenditure on print advertisements has dropped by almost 54 per cent in the last three years.

According to the latest data presented in the Parliament, the government had spent Rs 429.55 cr in print advertisements in 2018-19, which decreased to Rs 295.05 cr in 2019-20, and further plummeted down to Rs 197.49 cr during the pandemic in 2020-21. The data was shared by the union minister for information and broadcasting Anurag Thakur during the ongoing monsoon session of the Parliament.

The ad-expenditure on electronic and digital media has also also recorded a significant drop over the last three years, said Thakur in a written response to a question raised by BJD MP Sasmit Patra. According to Thakur, the Centre spent Rs 514.29 crore on TV ads in 2018-19. In 2019-20, the allocation for ad expenditure on electronic media platforms was slashed to Rs 316.99 crore, which further came down to Rs 167.98 crore in 2020-21.

All these expenditures refer to expenses incurred by the Bureau of Outreach and Communications (BOC), which acts as an advisory body to the government on its media strategy, and undertakes information, education, and communication (IEC) campaigns of the government through its empanelled media platforms as per the policy guidelines.

The plummeting ad spends by the government come at a time when the print industry is struggling to survive the pandemic’s severe blow. The print media thrives on advertisement expenditure of industries including e-commerce, automobiles, and finance, which were also impacted by the lockdown. Many businesses ended up pulling out advertisements, as part of budget cuts and also due to a drastic fall in the circulation of newspapers and magazines. The prolonged lockdown restrictions forced several publications to limit the number of pages, shut their editions and resort to layoffs.

Last year, the Indian Newspaper Society (INS) had also raised concerns over the rising newsprint and logistics costs and increasing preference for online content. It had also demanded a 50 per cent increase in government advertisement rates and a 200 per cent increase in the Centre’s spend on print media advertising and an immediate settlement of advertisement bills outstanding to both central and state governments.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/hiranandani.jpg?itok=HkREtAZl
House of Hiranandani onboards Madchatter Brand Solutions as its PR partner

House of Hiranandani has signed Madchatter Brand Solutions as its PR partner.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/easy-trip_0.jpg?itok=RMXUQngU
EaseMyTrip partners with Value 360 Communications; gives away its PR-related activities

The leading travel tech company EaseMyTrip has entrusted the New Delhi-based PR firm Value 360 Communications as their public and media relations partner.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/41.jpg?itok=Rv6lIlsq
Airtel Payments Bank names Shilpi Kapoor as chief marketing officer

Airtel Payments Bank roped in Shilpi Kapoor as its new chief marketing officer. She will oversee the marketing and corporate communication function for the bank.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/40.jpg?itok=_9ePNu_N
Everest Spices ropes in celebrity Chef Ranveer Brar as a brand ambassador

Everest Spices on Tuesday announced the appointment of chef Ranveer Brar as its brand ambassador. It is the brand’s reassuring move that brings forward the story of goodness, purity of ingredients, legacy, taste and how it has withstood the test of times in its commitment towards delivering quality...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/38.jpg?itok=fymYxKRf
Essence bags integrated media mandate for Plum

A global data and measurement-driven media agency WPP’s GroupM, Essence has won the integrated media mandate of beauty brand Plum in India. Essence will work on this mandate out of their Mumbai office. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/05/37.jpg?itok=616oUiqf
Laqshya Media executes pan India OOH campaign for Nissan Magnite

Laqshya Media Group executed a high decibel, pan India Out of Home (OOH) campaign for Nissan Magnite across all metros, mini-metros, state capitals, and Tier 3 and 4 cities. Strategically designed to reach Magnite's target audience, the campaign was executed at multiple locations in each city.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/04/fuse.jpg?itok=fTy7ieQ_
Cadbury fuse launches its new marketing campaign featuring The Great Khali

Mondelez India’s Cadbury Fuse has rolled out a new marketing campaign with WWE champion The Great Khali to support its newest ‘bhaari’ proposition.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/04/gozoop1.jpg?itok=rqQwncSJ
GOZOOP group bags integrated marketing mandate for Fit AF

GOZOOP group has bagged an integrated marketing mandate for Fit AF, a homegrown whey protein brand. The brand aims to bridge the manufacturing and flavour gap existing in the Indian health & fitness industry.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/04/31.jpg?itok=7p2ifU8l
Nissan India names Mohan Wilson as the new director of marketing

Nissan India has appointed Mohan Wilson as director marketing, product & customer experience, for business transformation for the India market. Mohan Wilson replaces Sriram Padmanabhan and has taken over the position effective 1 July 2022.

MAM Media and Advertising People