MAM
Report on Hindi News Viewership

Apurva Purohit steps down as the president of the Jagran Group

Purohit played a pivotal role in the transformational growth of MBL (Radio City)

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/05/20/apurva-purohit.jpg?itok=KfcLpXCa

Mumbai: Apurva Purohit, the president of the Jagran Group has announced her decision to step down, after working for over half a decade with the group and nearly 16 years with MBL (Radio City). She will remain with the organization till 30 June. 

Purohit played a pivotal role in its transformational growth of Radio City as a leading brand in the FM radio industry. MBL went public in 2016 and is currently among the most valuable FM players in the public market. 

“Apurva’s key strengths lie in her ability to simplify complex problems, build teams, and implement innovations and strategies in a focused and extremely effective fashion. Her understanding of consumer behavior and what drives change in people, and managing the tough business of media which requires both right and left brain thinking, and her business acumen have been invaluable to Jagran, especially in the last few difficult years. Her exit is a great loss to the Group,” said Jagran Prakashan Limited, group chief financial officer, R K Aggarwal. 

In a statement released on Thursday, the company said Purohit helped the group to pivot from a deep-rooted reliance on its traditional print businesses to focus on new age emerging businesses. The strategies adopted under her tutelage and her emphasis on excellence in implementation have helped create strong and resilient verticals in radio, print, outdoor and digital with the ability to power through difficult economic scenarios, it added further. 

Purohit has spent nearly 32 years in media, beginning with Lodestar to working in television, radio, print, and digital. “These three decades have given me incredible opportunities to build and scale up a diverse set of businesses - from fledgling ones like Radio City to new ventures like Times TV and supervising turnarounds in mature organizations like Zee TV. I will continue to use these experiences to mentor and guide CEOs and entrepreneurs to build valuable businesses, a role I have been doing for the past few years at Jagran and the other companies I am associated with,” Purohit said on Thursday. 

Elaborating on her decision, Purohit added, “I have been reflecting recently, especially in this period of crisis, that it is the job of each one of us who has the ability and the resources to drive change, to worry about the economic situation around us and do everything in our power to create positive impact. This phase of my journey is about creating and funding businesses which work towards generating employment where it is needed, and at scale, a sorely needed initiative given the significant number of people who have been rendered jobless in the past year.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/30/aditi-school-girl.jpg?itok=sAh-2Y29
Industry asks: Is #StopTheBeautyTest a sign of regression and hypocrisy?

As the writer of this story, I don’t know if the recent “#StopTheBeautyTest” campaign by Dove is just blown out of proportion or it isn't. Dove, HUL’s soap brand, has been in India since the 1990s and one of HUL’s other products, Glow & Lovely (previously Fair & Glow) – a skin-lightening...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/30/7.jpg?itok=5JUPQmHu
ixigo rolls out new campaign with Jackie Shroff & Suniel Shetty

ixigo has roped in Bollywood celebrities Jackie Shroff and Suniel Shetty as the new faces of the brand for their campaign "#NikalLo." The campaign has been designed to create buzz and increase brand awareness ahead of the festive season and will be launched across television and digital platforms.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/asci-1.jpg?itok=R-0fmTdy
Asci names N. S. Rajan as new chairman

August One Partners director N. S. Rajan was unanimously elected as chairman of the board of governors of the Advertising Standards Council of India (Asci) on Thursday. The decision was taken at the board meeting following the 36th annual general meeting of the industry’s self-regulator.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/renault.jpg?itok=wrASmua6
Renault, Lemma & Yahoo launch a programmatic DOOH campaign

Lemma, a leading programmatic digital out of home platform, recently enabled the Renault Kiger campaign at airports with Yahoo as the demand side platform.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/maitri.jpg?itok=5Hfsm6GD
Maitri Advertising Works wins agency of the year award

Maitri Advertising Works announced that it has won the South Indian Marketing Award for Agency of the Year. The agency has bagged four gold and one silver.

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/havas_worldwide.jpg?itok=ZuMqFoXR
Havas Worldwide India ropes in Nikhil Guha & Neeraj Toor as group creative directors

Mumbai: Havas Worldwide India, the creative arm of Havas Group India, has further strengthened its creative team with the appointment of Nikhil Guha and Neeraj Toor as group creative directors. The agency recently announced the appointment of Anupama Ramaswamy as its chief creative officer. The two...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/dove.jpg?itok=T18r0z4M
HUL MD & CEO's post on Dove's #StopTheBeautyTest campaign evokes mixed reactions

Dove’s latest campaign questioning society on the beauty-based judgements that young girls are subjected to has been garnering attention, but not always for the right reasons. This was probably discovered by Hindustan Unilever (HUL) MD & CEO Sanjiv Mehta when he recently shared a post on the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/trish.jpg?itok=A09kGpjl
Zenith India names Trishul Bhumkar as managing partner

Zenith India, the media agency under Publicis Groupe India has appointed Trishul Bhumkar as its managing partner.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/nagesh_pannaswami.jpg?itok=sJTe61fa
Nagessh's SilverEdge looking to stir the D2C market; eyes Rs 25 mn revenue

Mumbai: He might have contemplated his thoughts and decisions prior to this story, but not anymore. Curry Nation Brand Conversations (CNBC) co-founder Nagessh Pannaswami (a first-generation entrepreneur, an ad veteran along with famous ad woman, Priti Nair) has now made a move to the brand side by...

MAM Marketing Brands