PRCAI launches first edition of PRologue on completing 20 years

Mumbai: The most influential PR professional body, Public Relations Consultants Association of India (PRCAI) celebrated two decades of leadership on Thursday.

Marking the occasion, the communication body has unveild it's new brand identity, felicitated AIPR winners and launched first edition of a much neeeed PR dialogue 'PRologue'.

PRCAI PRologue bringing together leaders from the communications industry under one roof to charter the future of the PR industry, taking it into a new era of Interverse of Communications 3.0.

The first edition of PRCAI PRologue included a surfeit of influencers, industry experts, opinion leaders representing diverse companies, brands & start-ups to discuss the course of new age communications.

PRCAI PRologue captured the pulse of new trends such as 'Tech-ing It to the futureverse', 'Weaving trends with zillenials' and 'Re-powering ethics in communications' through a day-long conference.

PRCAI PRologue presented an extraordinary forum with a diverse and exemplary list of guests & panelists from renowned companies, including a keynote address by MG Motor India’s president & managing director Rajeev Chaba, and SHEROES founder Sairee Chahal.

The speakers came from all across the country to contribute to compelling ideas and thoughts.   

 Sharing his enthralling thoughts on the occasion, PRCAI president Atul Sharma said, “PRCAI is constantly striving to create a more professional, ethical, and prosperous PR industry. In the past year through various initiatives, we have been able to bring the industry together, push our learning and development initiatives and also evangelise the profession across quarters, and the results are nothing short of remarkable. I am delighted with the focus and vision that the new team has brought to life.”

PRCAI CEO Deeptie Sethi said, “PRCAI as an entity is reinventing itself and driving relevance for our audiences and stakeholders who are both impacting and impacted by our highly skilled industry. The launch of PRCAI Prologue, new collaborations, research driven insights are a true reflection of our new brand identity that is will take it’s members, practitioner, academicians together to #influencingPRogress into the new era of Communications leadership.”