Cohesive partnerships at Delhi Times Fashion Week

Cohesive partnerships at Delhi Times Fashion Week

Prius Brand and Business Partners highlights transformative branding and business trends.

Baldev Raj

Mumbai: Prius Brand and Business Partners has made a notable impact on India’s fashion landscape by elevating and redefining fashion shows. Recently, its collaboration with Delhi Times Fashion Week (DTFW) scaled up the aura of India's biggest fashion show, making it an unforgettable experience for all attendees and stakeholders.  

Prius Brand and Business Partners provided one-stop comprehensive solutions, from strategic planning and flawless production to celebrity sourcing, designer and influencer engagement, media outreach, and digital services, significantly boosting the DTFW's brand visibility. Efficient coordination and collaborations with key sponsors, renowned designers and celebrity showstoppers resulted in elevation of the fashion event.

"Prius Brand and Partners created a significant buzz in the fashion world by receiving a massive response from all stakeholders including designers, influencers, and sponsors. We are happy to be known as a one-stop solution for anything and everything in the fashion landscape. As we have developed several Intellectual Properties (IPs) for different sectors including fashion and lifestyle, our flagship company PRIUS COMMUNICATIONS has been successfully leveraging its expertise to scale up events like DTFW with associate Prius Brand and Business Partners,” said Prius Brand and Partners founder and chief Baldev Raj.

At DTFW, renowned designer Narendra Kumar, in association with Prius Brand and Business Partners, showcased his newly launched exotic collection ‘Ura Street,’ inspired by Gen Z’s taste for pop, denim, and bright colors.

In close association with Prius Brand and Business Partners, People for Fashion (PfF) reinvented the DTFW in terms of model sourcing, coordination, collaborations, presentation, and flawless production. “We strive to bring unparalleled fairness and ingenuity by providing end-to-end solutions in the fashion landscape. Our mission was to spotlight the incredible talent that fuels the fashion industry, and the recently concluded DTFW provided the perfect platform. This year, we scouted and curated a diverse array of models, designers, and artists who brought innovative and inspiring designs to the runway. PfF aims to provide suitable launchpads for the next generation of fashion leaders,” said PfF co-founder Amit Kumar.

The event also featured famed designer Archana Kochhar and showstopper actress Chitrangada Singh, marking a fantastic finale. Cohesive partnerships at the DTFW offered a glimpse into the latest branding, business trends, and transformations. All partners, DTFW team, Prius Brand and Business Partners, PfF and others demonstrated their passion for fashion by taking the fashion show’s grandeur, creativity, and credibility to new heights.