MAM

[Podcast] Media Minds: Times Bridge senior VP Viral Jani discusses global partnerships

Times Bridge is looking for companies that are unique and want to ‘immerse’ deeper in India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/24/v.jpg?itok=DdU01cOY

MUMBAI: The global investments and partnership arm of The Times Group of India, Times Bridge has been instrumental in introducing a number of digital-led global companies, like Uber, Smule, Coursera, among others to India, giving the technology market of India a distinct edge.

For the third episode of Media Minds, Indiantelevision.com spoke to Times Bridge senior vice president Viral Jani to understand how the firm chooses the right apps and technologies to introduce to the Indian audience, and how are they helping those companies in marketing their product to the masses for maximum outreach.

Shedding some light on the criteria that he and Times Bridge use to choose the right companies that can attract the Indian audience, Jani said that the most important factor is ‘cultural immersion’. Times Bridge is looking for companies that are willing to go deeper in India and not just stay stuck to the top layer of society.

He said, “The key factor that we look at, especially when we are deciding which companies to work with, is the uniqueness of the idea. India is such a vast market and it is very easy for anyone, if they put in the effort, to get million or two million users. But we are looking for companies that go deeper and not just stay relevant to Delhi or Bombay.”

Speaking about the marketing strategies for such brands, Jani shared that initial phases do not require much marketing efforts. It is just about connecting with the right people (influencers) and word of mouth. It is much later in the brand journey that they focus on using various media, as per the need of the specific brands, to promote the offerings.

To know the whole story, listen to the complete podcast here:

Embed:

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/27/Modi-Trump.jpg?itok=dktj57bG
Marketing of India to Trump

It’s not your normal day when the president of the United States of America pays a visit. India tried to sway his priorities and hosted the guest and his family as lavishly as possible.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/votes.jpg?itok=3vB1rHl_
FOUND! India’s 290 Million Lost Voters will now get the right to vote

MUMBAI: As the largest democracy of the world, India is abode to an enormous population of 1.3 billion people and counting. In the era of technological advancements, a large concentration of the nation’s population has migrated to metropolitan areas in search of better employment, education or...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/wipro.jpg?itok=0NgbX7bA
Wipro Consumer Care - Ventures invests in LetsShave

MUMBAI: Wipro Consumer Care – Ventures, the venture capital fund of Wipro Consumer Care & Lighting, has signed an agreement to invest in LetsShave Private Limited, who cater to male and female shaving and grooming markets.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/gaana.jpg?itok=dbKyXSmY
Gaana Rolls Out Dynamic Creatives For Audio Ads to Empower Indian Marketers

MUMBAI: India’s No. 1 music streaming app, Gaana has unveiled new audio ad capabilities that will empower advertisers to talk personally with its listeners by creating contextual audio creatives in real-time. This will enable marketers to create hyper-personalized ads in real time by tagging parts...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/amuja.jpg?itok=D0uSQqzm
Touching Lives. Spreading Happiness – A short film by Ambuja Neotia

MUMBAI: Ambuja Neotia, a Kolkata based organisation, foraying into realty, hospitality, healthcare, education and Startup incubation, has built its business around making its customers happy during its existence of last 25 years. The Group has been driven by the sole purpose of touching lives and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/defexpo.jpg?itok=1Nh8bN13
WIZCRAFT SOARS HIGH AT DEFEXPO 2020!

MUMBAI: Wizcraft makes a mark at DefExpo 2020 – Asia’s largest Defence Exhibition organized by the Dept. of Defence Production, Ministry of Defence, Govt. of India – held in Lucknow from 5th to 9th February. The theme was ‘Digital transformation of Defence’ – with a focus on the latest technologies...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/tic-tac.jpg?itok=zdEwmFGd
Tic Tac launches ‘Mouth Fresh, Mood Refresh’ campaign

Mumbai: Sharing enjoyment and freshness with millions of hearts every day, Tic Tac has launched a new TV campaign – “Mouth Fresh, Mood Refresh”. The campaign seeks to position Tic Tac as an enjoyable mouth taste changer that refreshes the mood by providing continuous release of long lasting and...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/prega.jpg?itok=-PGFtb1w
On this International’s Women’s Day, Prega News gives a new colour to Good News

MUMBAI: To mark International Women’s Day, Mankind Pharmaceuticals, maker of India’s No 1 pregnancy detection kit Prega News, launched #ImwithYELLOW, a strong and thoughtful digital campaign to promote gender equality in the country. The campaign underlines the brand’s ‘forward-thinking’ philosophy...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/26/hunter.jpg?itok=QHdYCNWt
Hollywood Movie “Jack Hunter” is here !!!!

MUMBAI: Indian Audience has always been fond ofMystery, Thrillers and Action. Especially the Movie Series create more excitement in the audience. People eagerly waited for Bahubali 2 in order to get their answer for the famous question, “Katappa ne Bahubaliko kyu mara”. The series like sacred games...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required