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[Podcast] Media Minds: McDonald's India West & South to improve focus on product differentiation, in-app experiences

New marketing director Arvind RP highlights his plans for the iconic brand

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MUMBAI: From ‘Happy Meals’ to breakfast meals, McDonald’s has been an integral part of all our lives with its unique product propositions and more than that, great customer experiences. In the latest episode of ‘Media Minds’, we talk to the newly appointed marketing director of Hardcastle Restaurants Pvt Ltd, which manages McDonald’s India in South and West Region, Arvind RP, to talk about his plans for the brand.

Arvind, who has been working in the marketing industry for decades now is excited to be a part of the McDonald’s family and is working hard to improve customer experience in stores and as well as on the newly developed app that has all the qualities to keep a consumer hooked.

He shares that the brand will continue to launch product differentiations, and communication pieces that get the whole family together, serving reminiscent of good old times to some and offering an opportunity to make their own for others.

Listen to the complete discussion here:

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