Podcast

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#MediaMinds2 | Emotional pact within our teams helped us survive this pandemic: Aditya Kanthy

NEW DELHI: Having spent more than 17-years of his professional career with DDB Mudra Group, Aditya Kanthy is very proud of two things; the amazing work that the creative powerhouse is constantly churning out and the emotional bond that all the members of the team have developed. And he attributes both these factors to them being able to survive the worst of the financial blows in recent history, in the form of Covid2019.

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#MediaMinds2 | We prepared last year for the world going completely digital: IBM’s Deepali Naair

NEW DELHI: While the world is still struggling to understand how to take their day-to-day activities online, IBM India was already one step ahead as it enjoys the success of a number of online events, simply by the virtue of being better prepared to handle a complete digital takeover of the world. The company’s CMO for the country and South Asia Deepali Naair shares her thoughts in this latest episode of Indiantelevision.com’s Media Minds season 2

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#MediaMinds2 | 90% automation for DOOH in just 2 years a big leap: Deepak Kumar

NEW DELHI: On the sixth episode of Media Minds season 2, an Indiantelevision.com initiative to discuss with marketing geniuses the current industry trends, their own experiences, and vision for the future,  director C Lab, Ambient,  Brandscope at DAN, Deepak Kumar talks about the interesting time he has spent building these verticals along with Haresh Nayak and also sheds light on the latest developments in the sector. 

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Media Minds 2 | Want to be an Indian network that travels the world: Suveer Bajaj, Pratik Gupta

NEW DELHI: Starting a digital agency at the young age of 19 and over a dozen years later transforming into a full-fledged integrated creative and tech solution-providing network has made FoxyMoron and Zoo Media co-founders Suveer Bajaj and Pratik Gupta wise beyond their ages. The duo sat down to share their inspiring journey, thoughts on current industry trends and plans for an international expansion on the fresh episode of Indiantelevision.com’s Media Minds 2. 

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#MediaMinds2 | Havas Group India Group CEO Rana Barua talks about digitisation and programmatic advertising

MUMBAI: A prominent face in the media industry, Rana Barua is a veteran with more than two decades of experience in the marketing industry. Having worked across agencies like Ogilvy, JWT and Creativeland, he is about to complete two years as Havas India CEO and has been doing some great work for the agency.

Barua believes in defining tasks that are short-term while keeping long-term plans in mind. He is also obsessed with time-oriented goals.

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#MediaMinds2 | IGL founder-CEO Yash Pariani talks about evolving e-sports ecosphere in India

NEW DELHI: Covid2019 turned out to be a rather interesting and better time for the e-sports ecosystem, leading to large jumps in user numbers as well as tournament viewership and Yash Pariani’s Indian Gaming League was one of the beneficiaries there. 

In the third episode of Media Minds 2, Pariani sits down to talk about how the lockdown led to a rise in the popularity of e-sports and catalysed the way for its further growth, going ahead. 

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#MediaMinds2| Advertisers must make ethical call on pandering to sensationalism: Vikram Sakhuja

NEW DELHI: Publishers of today are under more extensive scrutiny than ever. Consumers are far more aware and aren’t hesitant to question the sensationalism that they are peddling in the name of information and entertainment. Even some of the brands, globally, have started taking cognisance of the matter and have started pulling away ad monies from certain platforms like Facebook for hate speech and problematic content.

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#MediaMinds2: ILN CEO Angad Bhatia on the unique mix of content & commerce

NEW DELHI: Standing at the unique crossroads where commerce meets content, MensXP founder and Indiatimes Lifestyle Network CEO Angad Bhatia is leading one of India’s top content platform to a completely new realm. His world of content-led-commerce is driven by editorial data and works on the foundation of community-building that can rally behind the unique stuff his in-house production team is creating.

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[Podcast] Media Minds: McDonald's India West & South to improve focus on product differentiation, in-app experiences

MUMBAI: From ‘Happy Meals’ to breakfast meals, McDonald’s has been an integral part of all our lives with its unique product propositions and more than that, great customer experiences. In the latest episode of ‘Media Minds’, we talk to the newly appointed marketing director of Hardcastle Restaurants Pvt Ltd, which manages McDonald’s India in South and West Region, Arvind RP, to talk about his plans for the brand.

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[Podcast] Media Minds: Brandintellé to help brands do smart marketing during economic slowdown

MUMBAI: With economic slowdown impacting the marketing budgets of the whole industry, it has become quite important for brands to adapt to smarter solutions to implement their strategies with minimal wastage of funds and avoid course correction as much as they can. That’s where platforms like Brandintellé can be a saviour for agency clients who can keep a live tab on marketing spends and ROI.

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